Technology

Hungama crosses 50 mn MAUs, targets 100 mn by March 2016

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/technology-images/2015/05/20/Untitled-1.jpg?itok=jDc93CfC

MUMBAI: Hungama.com has become the first company to cross 50 million monthly active users (MAUs) in a year’s time. What’s more, the company is targeting 100 million monthly active users by March 2016.

With 50 million MAUs, Hungama is now amongst the top five music and video streaming services globally, including platforms like Pandora and Spotify. 

Over the past 12 months, Hungama has introduced several first features as well as key catalog additions and has managed to get over 250 million patrons access their site, which led to a growth of over 200 per cent in monthly registered users.

Hungama Digital Media Entertainment MD and CEO Neeraj Roy said, “We are glad to be the music and video service of choice for over 50 million South Asians across the world. The milestone is the result of initiatives that we at Hungama began undertaking about 15 months ago. Over the next year, we plan to continue to build on this momentum to grow into newer markets and explore more avenues to distribute digital music and video. Hungama is on track to reach 100 million monthly active users by March 2016.”

Their approach to semi urban and rural India has also been instrumental in making the service popular. Understanding the cultural diversity of the country, especially in second and third tier cities the company launched the first music led mobile app globally to be available in more than five languages - Hindi, Tamil, Telugu and Punjabi and English.

Hungama’s patent pending gamification layer has become popular with consumers who are now rewarded for multiple actions daily and can redeem their points for a range of products and services.

Hungama has also partnered with several studios and labels to offer music and video exclusively including tracks from popular artists like Yo Yo Honey Singh, Atif Aslam, etc. as well as music from latest Bollywood movies like Roy, Kuch Kuch Locha Hai, Gabbar and Mr.X along with regional films. 

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/23/stb%20%281%29.jpg?itok=pU2kNGZD
Indian and Chinese companies tie up for pre-integrated VAS Ready STB

Technology company specializing in digital media Corpus and Chinese digital products supplier Jiuzhou are to offer an STB solution bundled with Value Added Services (VAS) applications to enable operators monetize their digital investments and achieve faster ROI and profitability.

Technology Hardware Set-top Boxes
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/21/qw%20%281%29.jpg?itok=xNbG4zeg
Spectranet video delivery optimised through Qwilt

Broadband Internet Service Provider Spectranet has chosen content delivery and open caching solutions provider Qwilt’s award-winning open caching solution to optimise over-the-top (OTT) video delivery and improve Quality of Experience (QoE) for its subscribers.

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/17/camron-o-nil.jpg?itok=isUPKsXu
Adore partners Riedel solution

MUMBAI: In its continuing quest to provide broadcasters with traditional and new media solutions, systems integrator Adore Technologies Singapore has selected Riedel's Artist digital matrix intercom solution for Accenture's state-of-the- art webcast facility in Gurgaon, India.

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/02/ctv%20%281%29.jpg?itok=uA7lD5TK
CTV audience measurement: YuMe, Nielsen tie up for programmatic platform

YuMe, Inc., a proven partner for video advertising leadership and innovation, today announced that it is working with Nielsen to bring to market the first programmatic platform-based campaign-based audience composition measurement offering for Connected TV (CTV) campaigns. This unique offering...

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/01/Inside%20image%20%281%29.jpg?itok=RPvWT5qW
Meet the brains behind Caavo, India-designed unique STB

MUMBAI: Meet the brains who founded the unique Caavo, a device that delivers a unified TV experience where devices and services come together to offer ultimate control. Caavo TV box serves as a universal control system for cord cutters that have multiple streaming boxes. The device is equipped with...

Technology Hardware Set-top Boxes
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/27/Ajit%20Pai-800x800.jpg?itok=eQaNXAO8
Next-gen TV transmission standard proposed by US panel, to foster innovation

MUMBAI: The Federal Communications Commission (U.S.) has sought comment on a proposal that would allow television broadcasters to use the “Next Generation” broadcast television transmission standard, called “ATSC 3.0,” on a voluntary, market-driven basis.

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/25/Verizon-Operator_0.jpg?itok=_r9RjMEN
Processing video from linear to live, OTT & VR: Verizon launches Exponent for global carriers

MUMBAI: Verizon has globally launched Exponent, a new business and technology venture offering a portfolio of software and internet platforms designed to enable carriers around the world to quickly deploy and launch next-generation solutions. Exponent offers a foundation for carriers to fuel their...

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/25/Joe-French%20%281%29.jpg?itok=z26sS4io
Masstech announces key management promotions

Masstech – the trusted provider of innovative workflow and media asset management solutions – has announced two key management promotions. Savva Mueller has been named the company’s Vice President of Product Management and Marketing, while Joseph French has been promoted to Director of North...

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/24/Wire-and-cable-market%20%281%29.jpg?itok=_IlHm39q
Wire and cable market in India to expand at 15.61 pc CAGR by '20

Industry experts forecast the global electric wire and cable in India market to expand at a CAGR of 15.61 per cent during 2016-2020.

Technology Hardware Components

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories