Technology

Hungama and Aircel join hands to launch ‘Hungama-Pro’

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MUMBAI: Aircel has partnered with Hungama to offer the premium music app called ‘Hungama-Pro’, a service that would enable customers to listen to music and view full length HD quality music videos for free for the first two months.



Hungama Pro, serves as a-one-stop destination for all music lovers, giving Aircel customers exclusive and free access to one of the biggest music libraries offering Indian, international and regional music.



In its commitment to provide ground-breaking products and services to its customers, this tie-up makes Aircel the first mobile service provider to present such an exclusive service to its customers through Hungama. The partnership is set to transform the music-listening and content viewing experience on a mobile handset by many folds.



The Hungama app also has a multi-lingual transliteration feature which makes it the first in its category to be available in five languages viz. English, Hindi, Tamil, Telugu and Punjabi, allowing users to interact with the app in their preferred language. The Hungama Pro is the upgraded subscription of the ad-supported Hungama app and is a paid mobile subscription, which will be available free to all Aircel customers with unmatched HD quality music videos and can also be accessed offline without any internet charges. It is also an ad-free app, which further makes for a hassle-free experience.



Aircel chief marketing officer Anupam Vasudev said, “At Aircel, all our efforts revolve around what our customers need. We understand that music connects with people from across demographics, and especially with the youth that has been increasingly using smartphones to access video based entertainment content. Hungama-Pro offers all that our customers need – a hassle-free music experience with high-quality content from varied genres and languages, and we’re happy to offer this package exclusively to our subscribers. Hungama and Aircel share a common promise of going beyond limits to benefit customers, and we’re glad to tie-up with them for this truly user-friendly product.”



The mobile app is available for download from the Google Play Store and the iOS App Store, to which Aircel customers receive free subscription for the first two months. The service will later be made available to the users at a price of Rs 120 per month.



Hungama.com CEO Siddhartha Roy said, “Both Aircel and Hungama are strong brands in their respective segments, and this partnership aims to create a seamless experience between Hungama’s large catalogue of music videos and songs on Aircel’s robust data network. I am sure this will not only enhance the entertainment quotient for the end-users but also help both brands create a larger community of engaged users. The partnership between Aircel and Hungama aims to offer users access to the music they love on one of India’s best data networks. I am sure consumers will enjoy the seamless experience of our large catalogue of music videos and songs on Aircel’s robust data network.”

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