Google’s Android eyes TV market

MUMBAI: The fight isn’t limited to content alone; the battle amongst various players is now all about who will come up with a smarter TV viewing experience. Launched recently, Google interface Android TV aims to do just that.


The new interface is an extension of Google’s operating system which will take Android to the living room in the form of its upcoming version Android L. It can run on various products mainly smart TVs, set top boxes (STBs), smart watches and cars. Google’s earlier TV product, Chromecast, that was launched in 2010 as a plug-in device for television sets allowed viewers to send data from their phones and tabs on to the big screen using wi-fi. The product had failed to excite users.


The USP of the new interface is that Android tablets, phones and watches can be used as remote control; all one needs is a D-pad and a microphone to send audio commands. The screen has three parts: recommendations, games and applications. It will also hold custom-made apps such as Netflix, Hulu, Pandora along with its own apps like YouTube, Hangout etc. The smart TV powered by Android TV can also reorganise its screen based on usage patterns.


All of Sony’s HD and 4k (ultra HD), Phillips, Sharp and TP Vision television sets will support Android TV from 2015. Asus and Razor are the only confirmed set-top boxes to have taken up Android TV to focus on gaming.


The software development kit for Android Auto will be launched later with Google’s list of nearly 40 partners such as Bentley, Ferrari, Audi, Ford, Nissan, Mazda, Suzuki, Skoda and Honda.


Android TV runs on various hardwares and isn’t restricted to just STBs unlike its competitors Apple TV and Amazon Fire. Its main objective is to enhance the internet viewing experience on television. Google will launch Android TV and Android L simultaneously post September 2014. 

Latest Reads
Highly-beneficial interactions take place at Broadcast India '16

The 26th Broadcast India Show concluded over the weekend in Mumbai, and was easily the most exciting Broadcast India Show yet. With thousands of eager, high-quality trade visitors swarming the show floor, a sentiment signalling highly-beneficial exchanges and interactions echoed through the halls...

Technology Software Applications
India, China to propel APAC, beat CAS Europe market share

APAC is expected to overtake the market share of Europe in future due to an increasing demand for digital TV set-up boxes in countries such as China and India. North America and Europe dominated the global CAS market in 2015. APAC region is estimated to mark a growth rate of 12.0 per cent CAGR...

Technology Hardware Set-top Boxes
India lucrative market for 4K UHD STBs: Grand View Research

Here’s a view on the demand for 4K or ultra high definition (UHD) set-top boxes (STBs) in India.

Technology Hardware Set-top Boxes
Infor appoints Dass as south Asian subcontinent V-P

Infor, a leading provider of business applications specialized by industry and built for the cloud, has appointed Ashish Dass as the vice president and managing director for the south Asian subcontinent. Infor software helps eliminate the need for costly customization through embedded deep...

Technology Software Applications
Siti & DishTV opt for Conax conditional access

The Essel group has been using Conax’s tech for sometime now for its Siti Network (earlier known as Siti Cable). Now the group has extended that partnership for another product for both Siti Network and DTH operator Dish TV India. This time it is for the cardless set top boxes that the two are...

Technology Hardware Set-top Boxes
Imagine Communications extends functionality of Selenio One unified transcoding platform to OTT

MUMBAI: Imagine Communications, empowering the media and entertainment industry through transformative innovation, today introduced a high-density adaptive bitrate (ABR) transcoding product built on Selenio One™, the company’s software-defined linear transcoding platform. Selenio One is designed...

Technology Hardware Components
DJI Makes Your Smartphone Smarter with the New Osmo Mobile

DJI, the world leader in creative camera technology, Thursday launched the Osmo Mobile, an extension for smartphones that turns them into intelligent, precision camera systems.

Technology Hardware Components
Prime Focus Tech gets funding from PE firm Ambit Pragma

MUMBAI: Prime Focus Technologies (PFT) – the technology offshoot of media services company Prime Focus - informed the Bombay stock exchange today that it had received its first round of funding from growth capital private equity fund Ambit Pragma.

Technology Software Applications
Three new products developed by C-DOT launched on its Foundation Day

Communications Minister Manoj Sinha today expressed the hope that 100,000 Gram Panchayats (GPs) will be connected through Optical Fibre Cable (OFC) by March next to set up a network infrastructure to serve the rural masses.

Technology Hardware Distribution

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories