Technology

Dance With Madhuri 2.0 connects remote dancers with job opportunities

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/technology-images/2015/05/14/DWM-LOGO.jpg?itok=8an71b_m

MUMBAI: There was a time when if you weren’t in any of the five major cities in the country, you could only fantasize about pursuing your passion for dance and only dream about learning from the big Bollywood choreographers. Then came the Internet and YouTube. Self-learning apps soon followed suit. Artists are no longer restricted by their regional boundaries giving rise to a fresh pool of talent. Now that artists in remote areas are armed with knowledge and skill, what next since the opportunities to put their skill to use are still only available in the major cities?

Dance With Madhuri, the gamified self-learning app, recognises this issue, and aims to address it with a new version.

“We have introduced a new section called ‘jobs’ in the app’s ‘Unite’ category, which allows talents to showcase their dance portfolios and upload videos etc. Those looking for dancers (perhaps for events, movie shoots, or even shaadi functions) can also post opportunities for the artists to explore, somewhat how classifieds are posted on LinkedIn,” says Dr. Sriram Nene at the launch of Dance With Madhuri 2.0(DWM), where he joined Madhuri Dixit, along with dance masters like Saroj Khan, Terence Lewis and Leena Mogre, to explain the ‘Learn Move Unite’ philosophy adopted by the upgraded version of DWM.

DWM is an answer to Madhuri’s lifelong dream of allowing everyone easy access to dance and the e-learning platform was developed two years back by her better half, Dr. Nene,along with an in-house team and the Indian software company Robosoft.

“With growing number of the users, we were encouraged to scale up the content and have now introduced more dance forms, and introduced new gurus to offer a more robust learning experience. At the same time, we have introduced new ways to use dance to stay fit with dancercise, body conditioning, dance pilates, dance yoga, tabata and more. People can learn dance and stay fit by accessing the DWM any time anywhere on any platform,” adds Madhuri.

Now, with over two lakh followers from more than 200 countries, the portal continues to be free for its users, and Dr Nene plans to keep it so perpetually.

Speaking about the revenue model for the app, Dr Nene says, “If you are looking at it from a long term perspective, it is a sponsorship advertising driven model, a classic example of which would be Facebook. With 100 million people (users) on board, its very promising solution for sponsors and advertisers. I also believe that we are entering an era where we value companies rather than look at its revenue.”

Dr Nene also hinted upon expanding this e-learning platform beyond dance to other spheres in near future.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/23/comptia.jpg?itok=i6GKTHS2
How to Get CompTIA A+ Certification with PrepAway IT Specialists

One of the leading vendor-neutral IT certification providers is known as Computer Technology Industry Association (CompTIA).

Technology Software Middleware
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/16/vidgyor.jpg?itok=HKAbhreX
Vidgyor develops machine learning based TV ad-break detection technology solution

Vidgyor started in 2014 by core team of video technology experts who worked at MNC like Yahoo!, STMicroelectronics developed machine learning (ML) based innovative solution which is latest advancement in their ecosystem.

Technology Hardware Components
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/13/talon.jpg?itok=SgNUTIeI
Talon Partners with Sahaj Software to develop Plato and Ada, Proprietary OOH Technologies

Talon has launched its proprietary AdTech platforms, for OOH advertising, Plato and Ada.

Technology Software Applications
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/08/shilpa.jpg?itok=hLXImMf-
ShilpaShettyKundra pioneers India’s first celebrity fitness application

The world today is powered by the internet, and as India goes through the Digital Revolution, Wellness Entrepreneur, ShilpaShettyKundra is all set to launch a one of its kind holistic wellness Application – The ‘ShilpaShetty’ Application.

Technology Software Applications
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/25/venkat.jpg?itok=M1_HNz7C
Worldline India appoints Venkat Sriramagiri as COO

Worldline India, a leading player in the payments and transactional services industry is pleased to announce the appointment of Mr. Venkat Sriramagiri as Chief Operating Officer (COO).

Technology Software Middleware
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/24/airtel.jpg?itok=nocdMy5f
Airtel renews long-term partnership with Synamedia to drive digital TV innovation

Synamedia, the world’s largest independent video software provider, today announced that it has extended its relationship with global telecoms operator Bharti Airtel in India. The new multi-year contract builds on Airtel’s 12-year partnership with Synamedia and the two firms’ shared foc uson...

Technology Software Applications
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/24/Astro.jpg?itok=6WVg8MZO
Astro partners with Synamedia for new video services

Synamedia and Astro Malaysia Holdings (Astro), today announced they have entered into a strategic partnership to deliver a seamless premium video experience to Astro subscribers across all devices. Synamedia is the largest independent video software provider while Astro is Malaysia’s leading...

Technology Software Applications
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/16/Brightcove_0.jpg?itok=I8VWou7B
Brightcove Signs agreement to acquire Ooyala’s online video platform biz

Brightcove, a global provider of cloud services for video, has announced that it has entered into a definitive agreement to acquire the online video platform (OVP) business of Ooyala, a provider of cloud video technology.

Technology Hardware Components
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/01/silver.jpg?itok=0wDoYLof
Silverpush grows 100% y-o-y following apac expansion

SilverPush, the marketing technology platform powered by artificial intelligence (AI) designed to effectively improve engagement between brands and consumers, is set to become the fastest-growing contextual marketing tech company from India.

Technology Hardware Components

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories