Technology

9X Media scores a hat trick with Universal Music

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MUMBAI: India’s largest music network – 9X Media has completed a hat trick with Universal Music by collaborating again, on a music compilation for the iTunes Store. 9X Media’s all-time Bollywood hits channel 9X Jalwa has partnered with the leading music label Universal Music India to launch ‘9X Jalwa R D Burman Blockbuster Beats’ on iTunes. The compilation features 25 of the most popular Bollywood songs created by the legendry music director R D Burman and is exclusively available on the iTunes India store.



9X Jalwa R D Burman Blockbuster Beats features some of the most popular and all time Bollywood hits such as Mehbooba Mehbooba, Aa Dekhen Zara, Dil Lena Khel Hai Dildar Ka, Yamma Yamma, etc. These 25 foot tapping numbers can be downloaded from iTunes Store for only Rs.150/-.



Speaking of this collaboration Ms. Vibha Gosher, SVP – Digital, 9X Media Group, said, ”After the success of 9XO Fresh Hits and 9X Jalwa Blockbuster Beats, 9X Jalwa RD Burman Blockbuster Beats will be our third compilation with Universal Music. This compilation is our tribute to the most versatile and iconic music director of Indian Cinema. Our earlier integrations with Universal Music have received a phenomenal response with the albums featuring amongst the Top 10 iTunes albums. RD Burman tunes still makes the nation dance and we are extremely positive that this compilation will resonate well among Bollywood music lovers.”



9X Jalwa R D Burman Blockbuster Beats will be promoted on 9X Jalwa through innovative in-video integrations, promo spots programmed at key tune-in times throughout the day. This would also be complemented with an equally aggressive marketing activity across social media communities of 9X Jalwa and Universal Music India.



Vinit Thakkar, Digital Head, Universal Music India, says, “R.D. Burman is undoubtedly one of the biggest names in the Bollywood music industry, and a large amount of his catalogue content lies with us. Hence, we feel that the 9X Jalwa R.D. Burman Blockbuster Beats compilation was the ideal way in which to commiserate his death anniversary, through its offering of classic R.D. Burman hits to all his fans.”



9X Jalwa R.D. Burman Blockbuster Beats compilation is available for Rs 150 on the iTunes store in India for download on iPhone, iPad, iPod touch, Mac or PC or at: www.iTunes.com/In.

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