NEW DELHI: More than 150 local cable operators (LCOs) from Himachal Pradesh, Haryana and Punjab attended a tri-state business meet organised by JAINHITS in Simla. The meeting aimed at explaining to the LCOs, the working of the satellite based solution for digitisation of cable services.
Earlier this year, JAINHITS had also organised a similar meet in Andhra Pradesh which was attended by around 625 LCOs.
At the meet, senior members of JAINHITS briefed cable operators about its services and offerings. The HITS player also provided cost effective solutions to LCOs for running fully DAS compliant digital cable TV services. During this interactive meet, the LCOs were interested to know more on the entire spectrum of consumer products and services that will be provided by JAINHITS such as high speed, cloud and hybrid broadband TV (HBB TV).
While the number of channels being offered by the company stands at 250 including all major pay TV, JAINHITS will soon roll out its full HD and multi-screen services for consumers. The key proposition of the HITS platform is its cost-effective investment for cable operators which stands at a minimum of only Rs 25,000 per month. With this, they expect to do business with 400 plus partners and install over 3000 Mini Downlink Headend’s across 640 districts of India by the end of 2014.
Cable Operators Federation of India (COFI) president Roop Sharma expressed surprise at the overwhelming response. She said JAINHITS provides instant digitisation solution to cable operators with minimal investments and thus stands to play a pivotal role in the digitisation of all analogue networks with its triple play offering of video, voice and data. “Not only do they possess the content but have managed to attain all necessary approvals required for supplying cable TV and broadband to consumers,” Sharma said.
JAINHITS national sales head Jeet Narayan Singh said, “We believe that conducting these joint meetings in key cities and states across the country is of great significance. It is these sub urban regions that need to be tapped and facilitated with superior TV products and services. In our business, we have always stressed upon converting these cable operators into a ‘Leader & Cable Owner’ and an independent service entity. We feel that this approach creates room for greater involvement thereby increasing their participation in the entire digitisation process. If we are able to maintain this kind of momentum, we would soon be looking at serving half million subscriber base each in Himachal Pradesh, Punjab and Haryana.”
Gem Enterprises partner Surinder Surya said, “One of the key propositions that allows cable operators to retain business control and simultaneously magnify its growth, is the HITS players’ instant zero capital solution for digitisation. Not only this, JAINHITS stands apart from any competition as it is the only and ideal choice to experience uninterrupted services in regions with severe climatic conditions.”
JAINHITS has partnered with some of the leading technology outfits such as Motorola (now ARRIS) and Intelsat – as its satellite partner. The key proposition of the JAINHITS platform is centered around the conversion of LCO to MSO with minimum cost while providing all end to end solutions for digital cable and broadband services.