Technology

Rajiv Kapur's views on India scenario

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/technology-images/2015/11/14/iworld%20broadband%20priority4.jpg?itok=5YwPyXPb

MUMBAI: When it comes to content consumption, India is no different from the rest of the world. The Indian consumers’ appetite for content, for when to watch, for where to watch, and for how to watch, along with customisation is growing. With the internet, content consumers are becoming device agnostic, moving from one media to another and enlarging contact points to access content and information. Media consumption habits are changing. People in such a scenario will not be happy with just the basic offerings. In terms of phones which were primarily made for voice calls, people look for additional facilities like video, whereas for television which is meant for video, people want a wide variety of features.

Keeping the emerging scenario in mind, Broadcom has devised a number of technological innovations.  These offerings can only be utilized  fully if there is supporting broadband infrastructure and connectivity.

Broadcom MD Rajiv Kapur believes that Reliance Jio can emerge as disruptor in India. He says, “Reliance Jio, with whatever they are doing is going to be a game changer, and the competition should be worried. Its foresight and deep pockets make the future look extremely interesting.”

The cable industry is at a cusp. To start making money from avenues besides just carriage of television, the industry has to make the right technological upgradations. Internet data services must ride on the back of its existing infrastructure. Though all the players might not immediately realize the need for the right kind of upgradation, a few progressive minded ones can be the torch bearers, and their success will draw the rest in. Cable television or video ARPUs’ are not rising in India at the same rate as in the US or other geographies, where true high speed data ARPUs are a fraction, albeit quite a large fraction of Video ARPUs’. In India, it is the other way around- internet ARPUs’ are anything from twice to five plus times of cable television ARPUs’.

Kapur says, “In every country there are a set of progressive minded operators and there are a few who reactively catch up. All that is needed is a few operators adapting hybrid technology with a goal of providing enhanced satisfaction to the consumer and in return getting more returns in terms of higher ARPU.”

Broadcom now has devices based on DOCSIS 3.1 specifications, which obviously is an upgradation of the DOCSIS 3.0 version. DOCSIS 3.1 specifications hardware offer speeds of 1 gbps (Giga byte per second) as compared to the 100 mbps (Megabytes per second) or less that most DOCSIS 3 specification hardware is capable of. Kapur thinks “there is no real need of DOCSIS 3.1 in India at this stage” and he recommends that new innovators in the broadband space could start with DOCSIS 3.0.

He says, “Let’s be realistic about India as a country. 100 mbps to 1 gbps!  There is no reason why India cannot talk about it, but as a country India still does not have the need for 1 gbps. But to begin with Docsis 2 today certainly makes no sense. It is like setting the ceiling lower than your own height.”

“Data consumption for video is still the heaviest usage of internet by Indian consumers. For quality 1080 p viewing experience consistent 15 to 20 mbps speed is more than enough. So DOCSIS 3.1 is yet not a necessity in India,” avers Broadcom fellow and vice president Sherman Chen

Kapur feels OTT will play a pivotal role in driving the need of broadband in India. Referring to the scenario five years back he says, “Today every hotel, coffee shop has Wi-Fi. Go back just five years and this was a rarity, so the evolution is happening. We are seeing taxi services offering Wi-Fi in their cabs during cab rides. OTT, telemedicine services will drive the need and the pipe will subsequently grow to meet the demand.”

Kapur believes that the default HD box should be a hybrid ready and rest can be customer defined. The DAS phase III deadline is knocking at the door, Kapur opines that the boxes placed should be in a position to serve the needs of consumers for at least five years. “If we place 100 million boxes and in a year we land up in a situation where we have to change the boxes that will be sad. So depending on the need we must deploy the best we can. I don’t want to see them replaced even in 5 to 7 years. Quality is my biggest concern as we do not have a situation of testing arrivals” he concludes.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/16/divesh.jpg?itok=WN0NPBYn
Livestreaming App SWOO sees momentum in India; Launches Trivia Format in India

SWOO, a leading global livestreaming platform established in Middle East, today announced the launch of its SWOO TRIVIA SHOW – a celebrity hosted live video streaming game show for Indians. SWOO is a user friendly, engaging and feature-rich live broadcasting app available across Android/ iOS/ Web...

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/14/TiVo-800.jpg?itok=XNFEcfVQ
TiVo exits STB business

MUMBAI: TiVo is exiting the manufacturing, sales and distribution of set-top boxes to a yet-undisclosed third party, the company has said.

Technology Hardware Set-top Boxes
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/09/iot.jpg?itok=aq6Nc5eG
IET India IoT Panel joins hands with exhibitions india group for the 3rd edition of IoT india congress

IoT India Congress is India’s Platform of Platforms for the Internet of Things conceptualized by IET India IoT Panel, a think tank constituted by the Institution of Engineering and Technology (IET) India. The 3rd edition of IoT India Congress will be hosted in collaboration with India’s leading...

Technology Software Firmware
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/08/lexi.jpg?itok=_UKBq1kZ
Tata Elxsi's Automation suite adopted by pan-European Media and Telecommunications Company

Tata Elxsi, a global design and technology services company, announced the licensing of its integrated test automation and monitoring suite ‘FalconEye’ to a pan-European media and telecommunications company for OTT automation and improving streaming performance.

Technology Software Firmware
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/04/13/nabshow.jpg?itok=F8KKyrXQ
Verimatrix recognized for contributions to latin american Pay-TV market with PRODU award win at NAB Show

LAS VEGAS: Verimatrix, a specialist in securing and enhancing revenue for network-connected devices and services, has received the PRODU Award for Best Pay-TV Technology Contribution on behalf of its MultiRights™ OTT solution. MultiRights helps service providers effectively navigate the modern OTT...

Technology Software Firmware
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/04/09/magai.jpg?itok=hC6uaBo3
Amagi debuts machine-learning powered content-preparation suite

Amagi, a cloud-based technology provider for media processing, has launched Tornado, a machine learning-based content preparation service that enables TV networks and content owners to scale their operations and accelerate broadcast workflows.

Technology Hardware Components
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/03/08/tivo.jpg?itok=vqdqRSNf
Sharp and TiVo extend interactive program guide deal to power content Discovery across entertainment devices

MUMBAI: TiVo Corporation (NASDAQ: TIVO), a global leader in entertainment technology and audience insights, today announced that Sharp Corporation will further utilize TiVo’s G-Guide HTML across Sharp 4K smart TVs and Ultra HD Blu-ray recorders in Japan, TiVo’s G-Guide xD app and remote schedule...

Technology Hardware Components
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/25/priyanka.jpg?itok=C0lEuPHt
HARMAN announces Priyanka Chopra as global brand ambassador

HARMAN International, a wholly-owned subsidiary of Samsung Electronics Co., Ltd. focused on connected technologies for automotive, consumer and enterprise markets, today announced that actress, singer, producer and philanthropist Priyanka Chopra has been named a global brand ambassador for the...

Technology Hardware Components
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/24/etere_0.jpg?itok=XgPAaBYr
Etere HSM expands interoperability with Grass Valley

Etere HSM features an integration with Grass Valley that improves interoperability, streamlines connectivity, enables faster content processing and includes deep archive capabilities. Etere introduces a new integration layer between Etere Hierarchical Storage Management (HSM) and Grass Valley...

Technology Hardware Components

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories