Technology

Rajiv Kapur's views on India scenario

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/technology-images/2015/11/14/iworld%20broadband%20priority4.jpg?itok=5YwPyXPb

MUMBAI: When it comes to content consumption, India is no different from the rest of the world. The Indian consumers’ appetite for content, for when to watch, for where to watch, and for how to watch, along with customisation is growing. With the internet, content consumers are becoming device agnostic, moving from one media to another and enlarging contact points to access content and information. Media consumption habits are changing. People in such a scenario will not be happy with just the basic offerings. In terms of phones which were primarily made for voice calls, people look for additional facilities like video, whereas for television which is meant for video, people want a wide variety of features.

Keeping the emerging scenario in mind, Broadcom has devised a number of technological innovations.  These offerings can only be utilized  fully if there is supporting broadband infrastructure and connectivity.

Broadcom MD Rajiv Kapur believes that Reliance Jio can emerge as disruptor in India. He says, “Reliance Jio, with whatever they are doing is going to be a game changer, and the competition should be worried. Its foresight and deep pockets make the future look extremely interesting.”

The cable industry is at a cusp. To start making money from avenues besides just carriage of television, the industry has to make the right technological upgradations. Internet data services must ride on the back of its existing infrastructure. Though all the players might not immediately realize the need for the right kind of upgradation, a few progressive minded ones can be the torch bearers, and their success will draw the rest in. Cable television or video ARPUs’ are not rising in India at the same rate as in the US or other geographies, where true high speed data ARPUs are a fraction, albeit quite a large fraction of Video ARPUs’. In India, it is the other way around- internet ARPUs’ are anything from twice to five plus times of cable television ARPUs’.

Kapur says, “In every country there are a set of progressive minded operators and there are a few who reactively catch up. All that is needed is a few operators adapting hybrid technology with a goal of providing enhanced satisfaction to the consumer and in return getting more returns in terms of higher ARPU.”

Broadcom now has devices based on DOCSIS 3.1 specifications, which obviously is an upgradation of the DOCSIS 3.0 version. DOCSIS 3.1 specifications hardware offer speeds of 1 gbps (Giga byte per second) as compared to the 100 mbps (Megabytes per second) or less that most DOCSIS 3 specification hardware is capable of. Kapur thinks “there is no real need of DOCSIS 3.1 in India at this stage” and he recommends that new innovators in the broadband space could start with DOCSIS 3.0.

He says, “Let’s be realistic about India as a country. 100 mbps to 1 gbps!  There is no reason why India cannot talk about it, but as a country India still does not have the need for 1 gbps. But to begin with Docsis 2 today certainly makes no sense. It is like setting the ceiling lower than your own height.”

“Data consumption for video is still the heaviest usage of internet by Indian consumers. For quality 1080 p viewing experience consistent 15 to 20 mbps speed is more than enough. So DOCSIS 3.1 is yet not a necessity in India,” avers Broadcom fellow and vice president Sherman Chen

Kapur feels OTT will play a pivotal role in driving the need of broadband in India. Referring to the scenario five years back he says, “Today every hotel, coffee shop has Wi-Fi. Go back just five years and this was a rarity, so the evolution is happening. We are seeing taxi services offering Wi-Fi in their cabs during cab rides. OTT, telemedicine services will drive the need and the pipe will subsequently grow to meet the demand.”

Kapur believes that the default HD box should be a hybrid ready and rest can be customer defined. The DAS phase III deadline is knocking at the door, Kapur opines that the boxes placed should be in a position to serve the needs of consumers for at least five years. “If we place 100 million boxes and in a year we land up in a situation where we have to change the boxes that will be sad. So depending on the need we must deploy the best we can. I don’t want to see them replaced even in 5 to 7 years. Quality is my biggest concern as we do not have a situation of testing arrivals” he concludes.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/04/sanjeev.jpg?itok=jSKv0oLN
Pune Times joins hands with the Pune Police to launch the 'City Safe' app, as part of #MakeMyCitySafe initiative

Pune Times, city supplement of leading media house, The Times of India, has joined hands with Pune Police to support an initiative for women’s safety in the city. Pune Times has launched its campaign #MakeMyCitySafe as a big shout out to the youth of Pune to come together to make the city safer...

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/06/Navanit-Samaiyar_0.jpg?itok=fQLjKjss
HAL Robotics ropes in Navanit Samaiyar as board member and advisor

MUMBAI: HAL Robotics has roped in Navanit Samaiyar as its board member and advisor. Samaiyar has a record of setting up, scaling and transforming businesses across a very wide cross section of industries spanning from IT/ ITeS to steel, telecom, engineering goods, earthmoving machinery, logistics...

Technology Hardware Components
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/07/Arnab-Goswami.jpg?itok=VUCIzU8A
Republic TV launches Android app

MUMBAI: Republic TV is on a roll. From rocking the ratings chart in launch week itself to going international, the channel has added one more accomplishment to its kitty. The Republic TV Android app is now live.

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/11/STB.jpg?itok=WsiaUBr8
STB cos in India, China enhancing features, providing customised solutions, Technavio enlists top vendors

MUMBAI: The global STB market is characterised by intense competition as the market is saturated in developed countries. The market share of these players is declining because of the entry of new players. The STB companies are enhancing the features of STBs and providing customised solutions to...

Technology Hardware Set-top Boxes
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/09/PFT.jpg?itok=VJugic3c
India's PFT Clear Media ERP suite to help US' PBS content delivery

MUMBAI: Prime Focus Technologies (PFT), the technology arm of Prime Focus, announced that its CLEAR™ Media ERP Suite has been selected by Public Broadcasting Service (PBS) to enhance their Network Operations Center (NOC) ecosystem efficiencies and sustainability, with the objective of reducing...

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/09/JosephSiino.jpg?itok=doyka7Tg
Broadcasters, OTTs to gain as Via adds xHE-AAC at special rate

MUMBAI: Via Licensing Corporation, a intellectual property solutions provider, has announced the upcoming availability of Extended High Efficiency AAC (xHE-AAC) as part of the Advanced Audio Coding (AAC) patent pool. The expanded patent pool licence will be available at no additional cost to...

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/06/Brian_Morris-Colin_Smith.jpg?itok=xVBB0KbV
Tata Comm to deliver Motorsport videos on global devices

MUMBAI: Tata Communications will now deliver video content for Motorsport.tv viewers' all devices over its global network. The two have partnered to power the growth of the network’s internet television platforms.

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/06/ChyronHego_0.jpg?itok=qWRkJ4jh
How to create live video content sans pros, convert radio broadcast into visual show

MUMBAI: ChyronHego will be showcasing its live production, automation solutions at Broadcast India show in Mumbai in mid-October.

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/03/Arvin%20patel%20tivo.jpg?itok=Ieo7eXfw
Sony renews IP licence deal with TiVo

MUMBAI: TiVo Corporation, a leader in entertainment technology and audience insights, has announced that Sony Corporation, a leader in consumer electronics, has renewed its multi-year intellectual property (IP) licence agreement. The license to TiVo’s patent portfolios covers all of Sony’s...

Technology Software Applications

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories