Technology

"The country cannot afford to have tens of millions of bad STBs deployed"

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/technology-images/2014/06/20/ed.JPG?itok=efn0q-Zg

For a company that was founded just about 23 years ago, Broadcom Corp has indeed come a long way. Founded by a student-professor combo, it is expected to announce financial toplines in excess of $8.5 billion this year. But more than that it is a market leader in providing chips for technologies such as enterprise networking, set-top boxes, and mobile connectivity functions.

Earlier this year Broadcom president & CEO Scott McGregor had announced that both China and India are critical markets for the company at a conference in Shanghai. He had highlighted that Broadcom's investments in research and development in India are probably the highest outside of the US. 



Broadcom executive vice-president & general manager of broadband communications group Daniel Marotta had stated at the same conference that the company sees huge opportunities in the digitisation of the Indian cable TV business and that it had developed a special chip for the market as the ARPUs in the country are low. 

Indiantelevision.com's Sandhya Sutodia got in touch with Broadcom India managing director Rajiv Kapur to get further insights into how he views the progress of India's government mandated digitisation and the opportunities available to his firm.

Excerpts:

What is the current state of digitisation in the country and Broadcom’s role in it?

Digitisation has just about begun with phase III and IV still ahead of us. The new government seems to be putting its focus on various forward looking initiatives. We expect digitisation to continue with a high momentum.

As Broadcom, we have prepared a variety of STB platforms providing a range of solutions for operators to offer to their subscribers. These range from the very basic cost sensitive SD zappers to entry HD platforms to higher end PVR and server class solutions. We offer several unique market differentiating features in each of these platforms, allowing subscribers and operators to enjoy the best of digital TV.

Broadcom also invests heavily in hybrid solutions enhancing live TV with interactivity and over the top content and applications. Our lowest end SD solution offers USB and Ethernet interfaces at market competitive prices.

We have a host of suppliers ready with STBs designed, both in the country and abroad, ready to ship as operators place future orders for the next wave of digitisation they are preparing for.

How do you see the growth in the next two years?

We expect the high growth in STB sales to continue beyond the digitisation deadlines. First reason is that subscribers may stagger their purchases of STBs for their second and third TVs in some homes.  Then, continued sales of TVs drives a healthy demand for more STBs in a market where TVs are always recycled to another room or home. Third, and most importantly, operators will continue to catch up with additional technologies and applications we invent on a continuous basis to drive improved user experiences and in turn higher retention and ARPUs for themselves.

How are the dynamics of the business changing since the past couple of years in the Indian market?

One visible change is a rising interest in local design and manufacturing. We are finally seeing supplies for the national optical fiber network (NOFN) which demanded a large percentage of made in India products. Small entrepreneurs are stepping up to design and manufacture electronics products locally. Operators are showing more acceptance of locally manufactured products.

What are Broadcom’s recent innovations and solutions for the cable industry?

We have implemented an almost complete turnkey solution for the low end cable TV market which includes a ready hardware and software stack to go along. This is so optimised that the memory footprint is very small, thus reducing costs. Additionally, market differentiating features like fast channel change have been added to enhance the user experiences in a digital world.

We also invested in a range of STB solutions that have a unique technology that allows operators to manage their networks with high quality of service. The end-users benefit with better video and service at lower costs and faster response times.

We have also invented new architectures for broadband on coax that are designed for deep finer, low density networks. This lowers costs of installation for operators so more customers can enjoy high speed broadband despite lack of subscriber density.

Please share some of the latest developments at Broadcom for the STB space?

We keep innovating on market differentiating features. With a large R&D team in India, we take advantage of the local resources to invent new features for the country. We named a few above. There are many others. For example, we automatically can adjust the volume of programs to levelize them across ads or channels. Or we can automatically reformat video received on live TV for viewing on a mobile screen in the same room or for take away. Many more examples exist.

What concerns you about digitisation in India over the recent past?

Rapid paced digitisation is always risky. Additionally, quality of hardware and services are critical, not just for now but for a long life of hardware ahead. I am particularly concerned about some of the suppliers that are shipping into India.

For example, most STBs in India face a high risk of lightning or surge burn out. Operators have been experiencing this. We strongly recommend all STBs imported into the country be specified to meet a high protection standard to reduce risks and damage commonly seen here.

Additionally, the harsh conditions in India make it important that performance of each STB is predictable and consistent for years to come despite physical damage, moisture etc. Legacy CAN tuners in TVs are known to have a varying performance from STB to STB, and over the years.

The country cannot afford to have tens of millions of bad quality STBs deployed. We cannot waste energy and resources to replace STBs in a few years. The quality of every STB is critical.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/11/17/Rahul%20Nehra.jpg?itok=mP6RbVf2
Friend MTS-Castle Media to tackle Bollywood's digital piracy using unique watermark tech

MUMBAI: Piracy is a serious challenge to the entertainment industry in India. In fact, according to the Motion Pictures Distributors Association of India (MPDA), India country is infamous for having one of the highest rate of video piracy in the world. Lack of stringent IP protection laws to...

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/11/11/set-top-box-800x800.jpg?itok=pz9wqMdr
India poised to emerge as lucrative market for UHD STBs

The growing inclination of people towards ultra-high definition video viewing can be attributed as a major reason for the 4K Set-Top Box’s (STB) market growth. According to a report by Grand View research, the global 4K STB market size is projected to reach US$7.18 billion by 2024.

Technology Hardware Set-top Boxes
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/11/01/Reliance-Jio-800x800_1.jpg?itok=Z9RZ3iGr
Reliance Jio to launch Android powered 4K STBs

Enjoying huge waves of success, Reliance Jio, within few months of its launch, plans to launch Android powered set-top boxes (STBs) in India. Following its idea of providing free 4G internet, this is believed to be Jio's second step in building their envisioned Digital Ecosystem in India.

Technology Hardware Set-top Boxes
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/10/25/bi-800x800_0.jpg?itok=tfaGWUVv
Highly-beneficial interactions take place at Broadcast India '16

The 26th Broadcast India Show concluded over the weekend in Mumbai, and was easily the most exciting Broadcast India Show yet. With thousands of eager, high-quality trade visitors swarming the show floor, a sentiment signalling highly-beneficial exchanges and interactions echoed through the halls...

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/23/Untitled-1_28.jpg?itok=sUqa1jZF
India, China to propel APAC, beat CAS Europe market share

APAC is expected to overtake the market share of Europe in future due to an increasing demand for digital TV set-up boxes in countries such as China and India. North America and Europe dominated the global CAS market in 2015. APAC region is estimated to mark a growth rate of 12.0 per cent CAGR...

Technology Hardware Set-top Boxes
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/23/Untitled-1.jpg?itok=I_5UAd8p
India lucrative market for 4K UHD STBs: Grand View Research

Here’s a view on the demand for 4K or ultra high definition (UHD) set-top boxes (STBs) in India.

Technology Hardware Set-top Boxes
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/19/Untitled-1_0.jpg?itok=Op9PJAk4
Infor appoints Dass as south Asian subcontinent V-P

Infor, a leading provider of business applications specialized by industry and built for the cloud, has appointed Ashish Dass as the vice president and managing director for the south Asian subcontinent. Infor software helps eliminate the need for costly customization through embedded deep...

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/06/Untitled-1_12.jpg?itok=gePFFzBo
Siti & DishTV opt for Conax conditional access

The Essel group has been using Conax’s tech for sometime now for its Siti Network (earlier known as Siti Cable). Now the group has extended that partnership for another product for both Siti Network and DTH operator Dish TV India. This time it is for the cardless set top boxes that the two are...

Technology Hardware Set-top Boxes
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/06/Imagine%20Communications.jpg?itok=hHV0BPjB
Imagine Communications extends functionality of Selenio One unified transcoding platform to OTT

MUMBAI: Imagine Communications, empowering the media and entertainment industry through transformative innovation, today introduced a high-density adaptive bitrate (ABR) transcoding product built on Selenio One™, the company’s software-defined linear transcoding platform. Selenio One is designed...

Technology Hardware Components

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories