MUMBAI: As India slowly inches towards 100 per cent digitisation, it is the various cable and multi system operators who are to be applauded for the increase of digitisation in the country. One of the well known technology companies, Cisco has announced that its services have reached to six million pay-TV homes on Den Networks.
Cisco’s conditional access and middleware has been used by Den Networks since 2008 in its set top boxes. A range of Videoscape technologies from Cisco are used to cater to its subscribers. Den’s digital head-ends, networking routers, switches and set top boxes have been procured from Cisco.
Earlier this year, Cisco expanded its Videoscape TV services delivery platform to include new cloud video capabilities. This would help media companies increase revenue, reduce operating expenses and enhance agility.
Den currently has about 30 million viewers across the country and is looking at increasing that number through phase III and IV of digitisation. Commenting on the partnership Den Networks CEO SN Sharma said, “It gives me immense pleasure, in this highly competitive market, to reach out to more than 30 million viewers through our digital cable TV services. We expect this number to increase significantly with the completion of the remaining phases of digitisation. Cisco’s global expertise in managing the end-to-end delivery of digital pay-TV solutions gives us a strong competitive edge and empowers us to enable new services and advanced features, resulting in satisfied subscribers and encouraging growth.”
Cisco Service Provider Video Software Solutions Vice President Sales Asia Pacific Sue Taylor said, “Cisco is excited by the success of its customers and would like to congratulate Den for reaching such a major milestone. We anticipate that the current digitisation drive will spur us on to achieve many greater milestones, both in roll-out volume and technology deployment, with the introduction of many new features using the latest designs and technologies. This will lead to overall customer enjoyment in terms of the TV viewing experience.”
Den’s footprint now stretches over 200 cities in India covering markets such as Delhi, Uttar Pradesh, Karnataka, Maharashtra, Gujarat, Rajasthan, Haryana, Kerala, West Bengal, Jharkhand and Bihar.