MUMBAI: After bringing to India 4K HD quality service through its DTH arm Videocon d2h, Videocon has unveiled its 4K UHD LED TV.  With the new range of 4K UHD LED smart TVs, it aims to increase its market share in the flat panel display (FPD) segment to 20 per cent from the current 16 per cent.

With 8.3 megapixels, the LED displays four times more pixels than a conventional full HD and eight times more than any HD LED.  Its ability to connect with the smart phone’s N Screen interface allows one to run the device’s content on the LED and vice-versa.

Unveiling the new 4K UHD LED range, Videocon director Anirudh Dhoot said, “Videocon is committed to bringing the latest technology at a great value to all our customers, and the new 4K UHD range reflects this. In our constant efforts to enhance TV viewing experience, we have expanded our remarkable UHD 4K LED range and added 5 new models. With this launch we are targeting a 50 per cent increase in our TV sales when compared with last year. As 4K is the future, we will continue to expand in this segment to deliver unmatched products and premium experience to our customers.”

Elaborating on the features of Videocon 4K UHD LED, Videocon COO CM Singh said, “Videocon 4K UHD LED TV is designed to provide stunningly crisp and realistic picture with 4K resolution that is full in details and true in colour. The new models are part of our cherished 4K range which has garnered a tremendous response from our consumers. We have carefully studied consumer’s requirements and have added features such as 3D gaming with motion sensing. With many more features, we are certain that Videocon 4K UHD LED is the India’s most feature-packed 4K ultra high definition smart TV.”

It has innovative features like 3D gaming and face recognition the LED offers an unparalleled TV viewing experience which allows game enthusiasts and movie buffs to view content in 3D. Videocon 4K UHD LED offers 3D gaming with motion sensing feature which adds to the complete gaming experience. The smart TV comes with an in-built application store that aims to enhance the user experience.

Allowing strong connectivity, the 4K UHD LED is powered by N screen and home cloud technology to enable the users to share media from the phone directly to their LED through wi-fi, and wireless display allows effortless streaming of movies from the mobile device to the HDTV.

Equipped with MHL interface, the UHD LED allows users to connect their smart phones, tablets and other portable consumer electronic gadgets while simultaneously charging the device. This allows users to view content from their device on a 4K screen, without any lag. It is the first made in India MHL enabled LED.

The LED can be controlled with a touch of a finger by the extraordinary touch pad remote. The LEDs grant ease of use for the most dramatic and impactful home entertainment experiences. Touted for its nautilus sound mode, the LED brings truly immersive high-quality surround sound.

Comprising five new models in different screen sizes between 40 inches to 85 inches, Videocon 4K UHD LED will be available across markets by September.

Videocon will also be coming up with a special 360 degree advertising campaign that would be spread across all major mediums to build top of mind recall. It also plans to add more models to its 4k range.

The TV set price starts from Rs 91,000 with a target of selling 1 million units this festive season. Videocon d2h will be launching its 4K UHD service by October 2014.