Technology

BroadcastAsia 2014 to focus on 4K technology and monetisation of second screen

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MUMBAI: One of Asia?s largest information and communications technology events, BroadcastAsia, returns this year between 17-20 June at the Marina Bay Sands in Singapore. BroadcastAsia 2014 will focus on 4k technology and monetisation of second screens by broadcasters. Showcasing the ?pay TV boom? will be various technological displays at the exhibition as well as keynotes, case studies and conference topics.

Summing up the event, BroadcastAsia assistant project director Calvin Koh said, ?As India moves into its final stages of digitisation, the demand for higher quality digital content looks set to escalate. The industry has never been more ready to embrace the latest and most advanced technologies, and BroadcastAsia provides the ideal platform for Indian industry professionals to get acquainted with the world?s best.?

Spread over an area of 57,000 sq m across five levels will be key Indian companies including Essel Shyam Communication, Indiasign, Interra, Monarch Innovative Technologies, Prime Focus, RGB Broadcasting Equipments, Studio Systems, Wasp 3D and Cable Quest Satcom. The event will also see participation by new exhibitors such as Akamai, Mstar Conductor, Anevia, NEC, DJI, DYVI, Rosco, Brightcove and Arris. ?Nearly 90 per cent of the exhibitors are direct manufacturers,? informed Koh.

Also present will be Blackmagic Design, which will unveil in Asia many of its recent launches including the 4K studio camera and the Cintel film scanner. Blackmagic Design Asia country manager India Vishal Alex Chacko said, ?Our products with UltraHD and 6G SDI technology lead the industry in production, broadcasting and post-production workflows.?

On the content value chain side, focus will be on sportscasting, professional audio technology and cinematography/film/production zones. While on the technology front, the spotlight will be on 4K/UHD, DVB-T2, NextGen broadcasting-OTT/Hybrid/LTE/Broadband/Cloud, video content delivery network and multi-screen streaming.

Tracks to look out for at the conference are: Second Screen- the TV viewing transformation, second screen and social TV- redefining user experiences and DVB in Asia and advanced broadcast solutions with key speakers such as BBC Global News CEO Jim Egan, YouTube APAC head and marketing partner Benjamin Grubbs, and Twitter media director of Australia Danny Keens.

CommunicAsia 2014 and EnterpriseIT 2014

This year, CommunicAsia will focus on technologies including 4g/LTE, mobile marketing/payment/security, OTT, sustainable ICT and smartphones and devices. EnterpriseIT 2014 will highlight cloud computing and services, enterprise applications, enterprise networks and technologies and IP technology.

The summit will see topics such as consumerisation of the enterprise-BYOD vs CYOD, monetizing fibre broadband for your business and digital and social disruptions being discussed. A visionary keynote will be given by Twitter APAC, America and emerging markets vice president, Shailesh Rao.

Over 715 exhibitors from 12 international groups including China, France, Germany, Italy, Korea, Singapore, Spain, US/Canada and UK will participate in BroadcastAsia this year

Indiantelevision.com had a little chat with Koh along the sidelines of the event. Excerpts...

Do you see the role of BroadcastAsia changing over the years?

Koh: Yes. Now, we have a lot of new non-traditional exhibitors with us unlike the past when we had a lot of camera exhibitors. Now we have companies such as Akamai and Arris who are participating for the first time this year. We are witnessing a new dynamic which is good for the show and the businesses that come to see not just camera exhibition but also management and delivery. BroadcastAsia and CommunicAsia allow businesses to see everything from acquisition to delivery.

What are the key trends for this year?

Koh: 4K is surely one of it. The other is that though second screen technologies took off about two years ago, it is important for broadcasters to know how to monetise them. Some of the conferences and case studies will discuss and show how successful businesses have monetised the second screen.

Is adoption of technology on a rise because of reduction in rates of equipments?

Koh: Adoption is certainly increasing but at the end of the day, broadcasters have to see what technology will give them the best ROI. For some broadcasters, second screen is an early adoption while for others, it has already been implemented. So, the need is not just to go for technology that costs less but to know where to invest and how to get good ROI. We do see companies getting efficient and providing things at a lesser price but efficiency matters.

Where are the new entrants coming from to BroadcastAsia 2014?

Koh: We are seeing an increase in participation from China, Singapore, UK and parts of Europe and some growth in the US.

How does Asia stand?

Koh: Asia is surely a place to reckon with. India, Indonesia and Malaysia are big markets for media consumption which is why a lot of exhibitors want to be present at BroadcastAsia.

What are the key changes at this year?s BroadcastAsia?

Koh: We have improved the physical experience. We have streamlined level four exhibition by anchoring key exhibitors to get people to come to level four. We are moving from a vendor speaking to user speaking format, where we are engaging people to talk about their experiences.

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