| MUMBAI: Total TV, the recently launched regional news
channel covering Delhi, Noida and suburbs has chosen Beehive's real-time
3D graphics solution, Wasp'3D.
The channel needed to upgrade from 2D to 3D so as to improve the
look and feel and be able to compete with the national channels
and the assignment was bagged by Beehive Systems. The various core
tasks that Wasp'3D can perform include, real-time 3D graphics, virtual
set, digital video effects, 3D compositing, chroma keying and channel
branding, states an official release.
Beehive has completed implementation and training and the channel
is now on-air with Wasp'3D graphics. Pleased with the impact of
Wasp'3D graphics, Total TV creative head Anant Sudhakar said, "We
had to make sure that the content we dole out should be very high
standard. And for quality content one needs great graphics, classy
look and feel and variety. In Wasp'3D, we have found a real-time
3D graphics system exactly fitting our needs - technically advanced
real-time 3D system, ability to create 3D graphics with ease and
flexibility to perform multiple tasks, including, virtual sets,
channel branding and more. All this has fetched us great viewer
response and hence positive return on investment."
Adds Beehive VP Business Development Ajay Pal Singh, "We are
extremely happy that Total T V - the channel for our home turf -
Delhi, Noida and suburbs, has preferred Wasp'3D. We wish all the
best to them as they aim to expand their reach and impact beyond
the regional boundaries."
Total TV will also benefit from Wasp'3D's unique Programmable Palette
(PGP) Technology which will provide the channel's designers the
flexibility and power to create infinite materials and textures
by mixing and blending four texture types with each other in a variety
of ways, adds the release.
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