| MUMBAI: OpenTV Corp. a provider of enabling technologies
for advanced digital television services, has developed the 'ESPN
2006 Indianapolis 500 Application' and the 'Indy 500 DishHOME Mosaic'
for deployment on the Dish Network. The applications will enable an
enhanced experience for viewers of the Indianapolis 500 race on 28
May.
Dish Network subscribers will have access to an Indy 500-themed
DishHome Mosaic (channel 100) on race day that will feature six
different in-car camera feeds, each of which may be clicked on for
viewing in full-screen mode. It will feature an Indy 500 race-themed
motion background and will be ESPN Interactive TV-branded.
Prior to the race, the interactive Indy 500 application was deployed
by Dish Network to its subscriber base on 25 May. The application
is accessible through the "Sports" menu category in the
DishHome Mosaic (channel 100). It features several pieces of enhanced
content, including quarter-screen video of the ESPNews channel leading
up to the race day; quarter-screen video of one in-car camera during
the race; driver biographies and statistics; league standings; IRL
schedule; and "The Milk Tradition."
"The Indianapolis 500 is the perfect sporting event for these
types of enhanced applications. Leveraging our extensive experience
building interactive applications, and our close working relationship
with EchoStar, we were able to design and develop this captivating
application for ESPN, giving them exactly what they wanted, when
they wanted it," said OpenTV Americas senior vice president
and general manager Tim Evard.
"We think the compelling nature of these types of applications,
and our longtime experience in this sector, uniquely position us
to offer our customers, both on the operator and the programming
side, the types of advanced television solutions that help their
programming stand out in today's world. We look forward to continuing
these efforts with one of the world's most recognisable programming
brands in ESPN," he added.
EchoStar, which has built the world's most extensive interactive
and enhanced television platform utilizing OpenTV technology, reaches
more than 12 million households. With this project for ESPN, OpenTV
has effectively leveraged for ESPN's benefit the highly popular
Mosaic application used for multiple programming events by EchoStar.
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