| MUMBAI: Malayala Manorama has chosen Beehive Systems'
real-time 3D graphics solution, Wasp'3D for its upcoming news channels.
Beehive will provide seven Wasp'3D output engines (Sting On-Air Servers)
and four designers (Drones) for Malayala Manorama's (MMTV) three regional
language channels - one state-specific and others - city-specific,
states an official release.
MMTV's requirement was a complete 3D on-air graphics solution as
well as virtual set. For these requirements, they found Wasp'3D
ideal because of the multiple core benefits provided by Wasp'3D
at a reasonable cost. These core benefits include - real-time 3D,
virtual set, chroma keying, 3D compositing, digital video effects
and channel branding, Beehive says in an official release.
Beehive has completed knowledge transfer and training to the technical
and creative staff of MMTV. The installation will be done in March
2006 while the channels are expected to go on-air in April 2006.
Talking about why MMTV preferred Wasp'3D, Malayala Manorama director
George Jacob said, "The step from print to television is not
just a strategic but also a historical decision for Malayala Manorama
as we have completed more than hundred years in print. Hence, it
was a matter of great deliberation when it came to choosing the
technology for our online look and feel. We wanted a complete 3D
solution rather than just a piece of it and found that only Wasp'3D
met our requirement. Technical support was also an important factor
and here again Beehive was the first choice because of its track
record of providing prompt local support"
Commenting on the Malayala Manorama deal, Beehive Systems VP business
development Ajay pal Singh said, "It is indeed a matter of
great pride and pleasure for us that a highly respected as well
as popular media group like Malayala Manorama chose Wasp'3D. We
wish them all the best for their initiative to move to television
and we are sure they will be hugely successful."
|