This implementation is part of Rogers' integrated customer management (ICM) strategy rollout which is designed to provide a consistent customer experience to its more than 10 million subscribers, as per an official release.

Customers receive a variety of communications services from Rogers, including cable TV, high-speed Internet, wireline and wireless. Rogers strives to ensure a consistent customer experience across all those services. Providing a single view of the customer is part of an ICM strategy, which helps achieve that. ICM provides a framework to organize a company's infrastructure and resources around customer needs and the customer experience, the release adds.

"Rogers recognizes that it is important to deliver a consistent and rewarding experience across all channels," says Rogers Communications Inc. chief marketing officer Stephen Graham. "After an extensive review of potential solutions, Amdocs was the natural choice to help us achieve this goal. The company understands our challenges and has the proven solutions we need to address them."

"This focus on a consistent customer experience gives service providers a tremendous competitive edge. However, there are challenges in offering seamless service and creating a desired customer experience," says Amdocs chief marketing officer Michael Matthews. "Rogers Communications has proactively recognized this business issue and is adopting integrated customer management to cut this problem off at the pass."

This implementation extends the long-standing relationship between Amdocs and Rogers, as Rogers is currently using Amdocs billing software to support its various lines of business.