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MUMBAI: Imagination Technologies, dealing in system-on-chip intellectual
property (SoC IP), is presenting its latest HD-video decoder core
and a full range of digital video image enhancement technologies
at CES 2006, starting 5 January.
The technologies specified will bring high-quality image and the widest
range of video standards to cost-effective consumer products and are going to
be the battle ground for impressing customers with the next wave of HD screens.
Says Imagination Technologies USA business development director Peter McGuinness:
"The typical approaches to multi-standard video decoders are heavy on redundancy
and processing overheads where either a separate core is used for each standard
or a fully programmable engine is deployed with the usual inevitable overheads
and inefficiencies."
Imagination Technologies key HD IP core,
PowerVR MSVDX, is a multi-standard high definition video decoder core enabling
HD-DVD / Blu-ray decode and HD-Broadcast reception with maximised video-quality.
PowerVR MSVDX is a high specification solution that can handle even multiple HD
streams on a single core, depending on clock speed. " With PowerVR
MSVDX from Imagination Technologies a stream decoder identifies the video standard
on input and reconfigures the highly flexible modules in the core accordingly.
This 'adequately flexible' solution has huge benefits in reducing silicon area
and power consumption while providing image quality that beats traditional solutions."
PowerVR MSVDX supports up to 1080i/1080p and 2048x1024 resolutions and
may be configured to support either single streams or up to four multiple streams.
The decoder supports the wide range of decode standards including: H.264
(to High Profile), WMV9 (to Main profile), VC-1 (to Advanced profile), MPEG-2
(Main profile), MPEG-4 (to Advanced simple profile), DivX (Certified), and JPEG.
MSVDX can be configured with any subset of these standards, enabling effective
management of codec royalty costs. McGuinness adds: "PowerVR MSVDX
goes from video stream reception, through decode, to produce the final picture
without the requirement for any processing workload on the host processor other
than frame buffer management and basic housekeeping. With the broadest range of
supported standards, a small silicon area, and comprehensive supporting IP for
image enhancement or HDTV baseband, MSVDX is the prime choice for HDTV silicon
devices." | 
