MUMBAI: California based SRS Labs which provides audio technology solutions has announced that the new SRS Wow HD audio enhancement technology for televisions and consumer electronics products will debut at the International Consumer Electronics Show (CES) from 5-8 January 2006 at the Las Vegas Convention Center.

SRS WOW HD provides consumers, for the first time, the ability to adjust the mix of the phantom center image relative to the background audio. Consumers can now easily position the dialog and vocals to their taste and playback environment. It also features high definition audio enhancement for added clarity of high frequency content along with advanced bass processing for superior low frequency sound quality. SRS Labs will be demonstrating WOW HD on Analogue Devices' SigmaDSP audio processors at CES.

The company says that today's consumer electronics products present a variety of challenging design environments, requiring the highest degree of audio excellence within an efficient and fully programmable audio core. ADI's SigmaDSP family of audio processors used with SRS WOW HD gives consumer electronics manufacturers all of the advanced audio features they want, while ADI's SigmaStudio programming environment provides more flexibility in design than has been previously available."

SRS Labs adds that it continually hears from consumers that dialog and other key audio elements get buried or muddy while they are watching TV or movies. Wow HD enabled TVs and set top boxes allow consumers to mix the sound and overcome these issues. SRS WOW HD solutions are available for televisions, set top boxes, DVD recorders, and digital media players from SRS Labs platform partners.

SRS Labs works towards advancing audio and voice technology. The company works with manufacturers to provide a richer entertainment experience through patented sound techniques. SRS Labs' technologies can be heard through products ranging from televisions, LCD and plasma monitors, cell phones, MP3 players, car audio systems, and notebook and desktop computers. The company also offers hardware and software tools to professionals and consumers for the creation, production and broadcast of content featuring SRS Labs' technologies.