MUMBAI: Changing the notion that high-definition video recording
is for "advanced videographers only" Sony announced the HDR-HC3 HDV
1080i Handycam camcorder. This new, high-definition camcorder is 26 percent more
compact, packed with easy-to-use features, and more affordable.
 Sony
Electronics director for camcorder products Linda Vuolo said, "People
are more savvy about high-definition television, have experienced
its visual impact, and now they want the same `wow factor' for their
own home movies. Sony has made great strides in creating the consumer
HDV market over the past two years and now we are expanding it even
further."
The camcorder will team up
well with the HD TV with its HDMI output. HDMI offers a simple, one-cord connection
to display devices so you can just plug and play instead of struggling with multiple
cables. The new camcorder delivers superb high-definition picture quality and
lighting detail on both video and digital still images.
This new model
incorporates a number of convenient, easy-to-use features that are ideal for first-time
camcorder users and those new to high-definition recording. The advanced features
include:
* The HDR-HC3 model features a professional-quality Carl Zeiss
Vario- Sonnar T* lens and Sony's new ClearVid CMOS Sensor technology. This imager
is engineered to boost picture resolution and clarity to deliver vivid colors
and precise image detail. Combined with Sony's Enhanced Imaging Processor, it
provides new and fun-to-use functions.
* The camcorder shoots four-megapixel
still images, stored on an optional Memory Stick PRO Duo media card, for easy
transfer between compatible devices.
* It has a dual record function
that allows you to shoot video and
simultaneously to capture 2.3 megapixel
stills (16:9) in high definition mode and 1.7-megapixel stills (4:3) in standard
definition mode. Also, record slow motion video using the model's smooth slow
record function plays back three seconds of video in 12 seconds -- ideal for analyzing
your golf swing or tennis back-hand. "Our latest model is a perfect solution
for families who are currently using mini-DV camcorders and want to step up to
high definition," said Vuolo. It has a user-assignable dial that can
be set to the most regularly-used options for greater ease of recording. It includes
Sony's distinctive Easy Handycam button that, when pressed, locks out advanced
features on the camcorder, leaving only the buttons essential for recording on
the menu.
For quick framing and easy image sharing, the camcorder has
a 2.7-inch touch panel SwivelScreen LCD featuring Sony's new Clear Photo LCD plus
technology. The LCD produces bright images with high-contrast that are easy to
view in virtually any environment and at any angle.
Other helpful features
include Super SteadyShot image stabilization, a built-in microphone for excellent
audio quality, an intelligent built-in flash for well-exposed still images, and
a supplied InfoLithium P battery for up to 90 minutes of continuous recording.
The HDR-HC3 Handycam camcorder will be available in April for about $1700.
Optional accessories will include a full line of accessories, including lights,
lenses, microphones, InfoLithium batteries, chargers and cables. | 
