The California based Zoran Corporation
has announced that it is demonstrating its new SupraHD 640 high definition television processor this week in Beijing at CCBN 2005.

The company has noted that the US television market is rapidly transitioning from analog to digital. The change is being driven driven by the Federal Communications Commission mandate that all new televisions with screen sizes greater than 13 inches must contain a built-in digital receiver by July 2007.

The company has stated that its SupraHD product line has been developed to enable customers to accelerate the transition to FCC-compliant televisions and ATSC-compliant set top boxes
within the prescribed timeframes and at the lowest possible system costs.

The company expects to see a whole new class of very affordable high definition television compatible receivers, terrestrial set top boxes and TV recorder products come to market as a result of the integrated solutions delivered by the SupraHD product line.

The new SupraHD 640 high definition television processor integrates all the necessary capabilities required to support the decoding and display of ATSC content into a single chip and provides the lowest possible system cost for manufacturers of CRT televisions and set top box products. Other equipment manufacturers can integrate the SupraHD solution into existing analogue TV products converting them into FCC-compliant products.

The SupraHD 640 solution includes a transport processor, high definition MPEG video decoder, MIPS CPU, and Zoran's HDXtreme video processing and picture enhancement technology. The IC supports a variety of system interfaces
including an infrared receiver, flash memory, and a
highly optimised DDR SDRam interface. The decoded ATSC video streams can be output in component, composite and S-video formats. Audio can be output via an SPDIF interface or in analog format using the chip's integrated audio digital to analogue converters.

Designed to use minimum external components, the SupraHD 640 requires only memory, an ATSC demodulator and tuner, and a small number of passive components to build a complete digital TV receiver.