Sharda Pro-Acoustics Ltd. has announced its aggressive plans to tap the potential of the estimated Rs. 7.5 billion worth hi-fi home theatre and music systems market in India.

Sharda Pro-Acoustics Ltd. is a division of Sharda Motor Industries Ltd. and is the strategic partner of Marnatz and Boston Acoustics in India for their entire range of home theatre systems, audio / video products, speakers, DVD players wall, ceiling and outdoor speakers, amplifiers, car audio systems.

According to a company release, the company first opened a highly sophisticated and acoustics treated digital experience centre to enhance the experience of the potential buyers.

Sharda will launch another centre in the city within next one month. According to the official communiqué, the company has definitive plans to set up such centre in select metropolitan cities around the country, which include Mumbai, Kolkata, Chandigarh and Bangalore etc.

The company had recently launched comprehensive range of home entertainment and car audio systems from USA’s legendary brands – Marantz and Boston Acoustics.

Sharda Pro-Acoustics has opened its second digital experience centre in Chennai in strategic tie-up with Chennai based Refex Pro Acoustics.

The company plans to set up similar state-of-the-art facilities to back its distribution network across the country. The model is religiously followed by Audio/Video (A/V) brands in the developed countries and according to many consumer behavioral studies, it evokes tremendous response amongst the target audience.

Sharda Pro-Acoustics Ltd chief executive officer JS Puri says, "We are committed to redefine the way hi-fi systems are marketed in India. Our state-of-the-art exclusive demo centre will provide an opportunity to the customers to experience the magic, that only Marantz and Boston Acoustics products can create, before they make the purchase decision."

Refex will market the comprehensive product range of US based Marantz and Boston Acoustics, two internationally acclaimed A/V brands for premium products. After Chennai, Sharda Pro-Acoustics has plans to set up exclusive showrooms and demo rooms in select metropolitan cities around the country, which include Mumbai, Kolkata, Chandigarh and Bangalore etc.

Refex Pro-Acoustics director Anil Jain said, "It is a pleasure to be associated with Sharda Pro-Acoustics Ltd. to market legendary brands like Marantz and Boston Acoustics. We are confident that our insight into the regional market will prove to be extremely helpful in winning the hearts of the audiophiles in this region."