| Café Coffee Day (CCD), which has been capitalizing
on the Wi-Fi technology by offering to its customer's access to Internet
without the use of any wires or cables, is set to complete a major
retail automation project involving use of leading cutting edge Wi-Fi
enabled devices.
Says CCD Information Systems head Sivaprasad, "Commonly Wi-Fi
is associated with wireless internet access. But Wi-Fi is such an
unexplored ocean that no one completely knows how much one may churn
from this ocean. Our team has come up with a Wi-Fi integrated enterprise
solution, which is the first of its kind for any retail industry
all across the globe. We have launched this system at café's
in Chennai and soon this will be a part of our cafes all over the
world."
As part of this system, all team members (Stewards) at CCD are
provided with a state of art NURIT 8010 WI-Fi enabled Palmtop system,
which is inbuilt with a microprocessor, thermal printer and a smart
card reader. This device is used for billing and can accept credit/debit
cards. Also it is wirelessly connected to a central computer system
and can communicate with similar devices anywhere in the world in
real time. This system makes life of the café staff easier
and also enables management to quickly capitalize on changing market
situations allover the world to serve the customers better.
CCD has also launched a Café citizen loyalty program. A
smart card is provided to the customer, which stores all-important
customer information such as his profile, his likes and dislikes,
his previous visit to any of the CCD outlet and so on. When this
card is swiped on any of these NURIT 8010 devices anywhere in the
world, all the vital information is displayed on the screen to enable
the front-end café staff to serve him to the best of his
satisfaction. For every purchase the customer accumulates points
on the card and he may use these points and redeem the same on his
subsequent purchases. Also customers may register their complaints/queries
at the outlets which is communicated instantly to the "Customer
care" staff who would get going to provide answers to customer's
queries as soon as possible or to communicate to the concerned customer
complaints and suggestions.
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