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Café Coffee Day goes Hi Tech
 
Indiantelevision.com Team
(16 February 2005 8:00 pm)
 
Café Coffee Day (CCD), which has been capitalizing on the Wi-Fi technology by offering to its customer's access to Internet without the use of any wires or cables, is set to complete a major retail automation project involving use of leading cutting edge Wi-Fi enabled devices.

Says CCD Information Systems head Sivaprasad, "Commonly Wi-Fi is associated with wireless internet access. But Wi-Fi is such an unexplored ocean that no one completely knows how much one may churn from this ocean. Our team has come up with a Wi-Fi integrated enterprise solution, which is the first of its kind for any retail industry all across the globe. We have launched this system at café's in Chennai and soon this will be a part of our cafes all over the world."

As part of this system, all team members (Stewards) at CCD are provided with a state of art NURIT 8010 WI-Fi enabled Palmtop system, which is inbuilt with a microprocessor, thermal printer and a smart card reader. This device is used for billing and can accept credit/debit cards. Also it is wirelessly connected to a central computer system and can communicate with similar devices anywhere in the world in real time. This system makes life of the café staff easier and also enables management to quickly capitalize on changing market situations allover the world to serve the customers better.

CCD has also launched a Café citizen loyalty program. A smart card is provided to the customer, which stores all-important customer information such as his profile, his likes and dislikes, his previous visit to any of the CCD outlet and so on. When this card is swiped on any of these NURIT 8010 devices anywhere in the world, all the vital information is displayed on the screen to enable the front-end café staff to serve him to the best of his satisfaction. For every purchase the customer accumulates points on the card and he may use these points and redeem the same on his subsequent purchases. Also customers may register their complaints/queries at the outlets which is communicated instantly to the "Customer care" staff who would get going to provide answers to customer's queries as soon as possible or to communicate to the concerned customer complaints and suggestions.

 
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