The electronics and entertainment giant, Sony Corp is developing its latest technology called digital reality creation multifunction V2. The technology allows the viewers to zoom in on any part of the tube image.

According to an Associated Press report, the Sony researcher demonstrated the new technology in Tokyo on Wednesday. With the help of the new technology, the viewers will be able to pan around and then zoom in.

Further in the demonstration, an image of sprawling terrain remained sharp enough while zooming in to show that a tiny speck was actually a man walking, and a dark spot in the river was a hippopotamus.

Sony said the digital reality creation chip doesn't zoom the usual way - by stretching horizontal and vertical scanning lines - but instead delivers clear zoomed images by digitally enhancing the signal to communicate gloss, depth and texture, as stated in the reports of Associated Press.

A knob on a box attached to the TV adjusts the amount of zoom. The box attachment with the feature may be sold separately but the date and the price are still undecided.