The on-Q Create suite powers iTV and makes viewers less likely to leave a network by engaging them to vote in real time, play along with game shows, order merchandise or even take a car for a virtual test drive. This allows networks and advertisers to reach specific demographics with newfound intensity, informed an official release.

"The on-Q Create suite is simple to use for creative teams and also offers advanced capabilities to programmers - a first in this market," said Ensequence president and CEO Dalen Harrison. "We allow producers and their creative teams to express their vision while letting programmers go deep within the scripting language of our applications. The capabilities of the software are endless in terms of what can be created and aired."

The on-Q Create suite includes all of the tools that producers need to create interactive shows and commercials, test concepts and prepare them for broadcast. The suite includes on-Q Studio, on-Q Simulator, on-Q Viewer, on-Q Packager and on-Q Client.

on-Q Create is an easy-to-use and comprehensive iTV authoring toolset that:

- Facilitates workflow between creative teams and programmers
- Maximizes productivity by allowing producers to distribute work to
creative and programming teams by skill set
- Reduces the time and financial commitment required to produce iTV shows
and commercials

The on-Q Create suite will ship in October 2004. For more information about Ensequence and its products, visit www.ensequence.com and stop by the Ensequence stand, 3.102, in the Interactive TV Lounge at IBC2004 in Amsterdam, added the release.