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Pinnacle Systems has announced that British Sky Broadcasting (BSkyB)
has deployed its
DekoCast character generators at its main UK studio facility in
London.
The solution will be used to produce content for the new international
feed of Sky News. Deployed ahead of the service's launch later this
year, the solution complements 12 FXDeko II systems and a DekoCast
Authoring Station that are being used across the Sky News and Sky
Sports channels.
The new service will broadcast internationally providing a single
feed global news service by utilising content from Sky News' existing
operations. In creating this new service BSkyB is aiming to build
on the continued success in
the UK and Ireland of Sky News, which earlier this year was named
the RTS News Channel of the Year for the third successive year.
Deko solutions delivee advanced on-air graphics applications. An
experienced user of Pinnacle's flagship FXDeko II system, BSkyB
uses the solution to produce the majority of its character graphics
content for all Sky News broadcasts. It has now opted for the DekoCast
character generators specifically to provide breaking-news content
to be
viewed between scheduled programmes on Sky News' international feed.
Pinnacle issued a release stating that an automated solution like
DekoCast allows BSkyB to add programme fill content seamlessly.
This leaves the local broadcast partners free to supplement localised
advertising. The comprehensive feature set, which includes multi
channel DVE and an advanced keying engine means that the solution
can maintain continuity with the BSkyB channel
branding.
Pinnacle Systems provides broadcasters and consumers with digital
media creation, storage, and play-back solutions for use at home,
work and on air.
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