Consumer electronics company Philips India has moved up the conventional CTV market to high definition television by bringing in its range of widescreen televisions in India.

A company release informs that the unique Widescreen technology brings in the big screen cinema experience at home. The cinema has followed this principle for many years but until now when a film is transferred from the silver screen to the small screen a substantial portion of the picture is lost.

When the person views a film in the widescreen format on a normal screen he sees horizontal black bars above and below the picture. By using a format similar to that of the cinema, Widescreen technology is meant to offer more of the action that was missed all this while. The widescreen picture offers the full cinematic experience in comparison with a conventional television which only displays one third of the actual picture display.

The Dutch electronics major recently reviewed its business strategy for India and identified Consumer Electronics division as one of the key drivers for the future. Philips recently unfurled its strategy to strengthen its stand in the consumer electronic segment. Philips' Pixel Plus technology is based on image processing improvements that doubles the horizontal resolution of standard TVs and increase vertical resolution by a third.

Its digital natural motion technology delivers smooth moving images. Features like digital crystal clear with 1024 gray scales improves the distinction between foreground and background, and so even increases the perceived picture depth. There is a clear difference for both still and moving images. The result is a sharp picture with detail for all types of input, from normal TV images and VCRs to the DVD.