NextGen Media Alliance (NGMA) - an end-to-end DRM solutions company has announced a tie-up with convergent broadband solutions provider Spectranet.

Through the arrangement Spectranet will offer complete backend solutions and support for providing audio-visual (AV) Digital Rights Management (DRM) based content to various mobile operators across the country. NGMA has also recently announced its tie-up with the leading mobile service operator Escotel. As a result of this tie-up NGMA offers complete technical support for DRM enabled SMS based content to Escotel.

A company release states that Spectranet's alliance with NGMA helps extend Broadband Content Services to customers worldwide. DRM as a concept is a revolution that enables content providers to be compensated in a secure, transparent and fair manner. It will change the way content is purchased. Spectranet has stated that it feels that NGMA is best placed to offer DRM enabled services to all the service operators in an effective and reliable way.

Mgma claims that its concept of DRM enabled content delivery has been received very well by both the entertainment industry and the user. By partnering with Spectranet it has found the missing link of the DRM content value chain. Spectranet has successfully delivered and provided valuable high quality infrastructural support for NGMA. The company added that it found Spectranet's OFC based connectivity and Tier3 Data Center along with a technically proficient and fast reacting customer focused team, as the best in the market.

The concept of DRM is just evolving in India. It aims at safeguarding the interests of the originators of creative content by using state-of-the-art technology and through the execution of well-planned strategies. DRM can effectively carry out all functions that shall enable rights managed digital contents to be safely and securely transmitted and delivered to various end user environments adds the release.

This involves digitising the content that it receives and encrypting it with codes that shall allow only authenticated access by a user once he has obtained a license by having paid a minimal amount for the same. This ensures safeguarding of the digital rights of the content provider.