BPL has announced a partnership with Sanyo Electric to create a 50:50 joint venture for the colour television business in India.

BPL will transfer its existing colour television business undertaking to this joint venture, constituting the BPL brand for CTV business, manufacturing, sales, service, marketing and distribution infrastructure. The venture's intention is to create one of India’s leading and most technologically advanced consumer electronics company.

Investment into the JV is expected to be approximately Rs. 5000 million. This includes value of the CTV business undertaking to be transferred to the Joint Venture Company by BPL, valued at Rs. 3700 milion.

The two joint venture partners have had a relationship since 1982. Sanyo has provided latest technologies to BPL for colour televisions, refrigerators, compressors, washing machines, components, alkaline batteries etc.

The BPL brand, sales, distribution, service, marketing and manufacturing infrastructure and SANYO’s economies of scale, global base, research and development, state-of-the-art technologies will propel the joint venture company to greater heights in the fast growing colour television market in India. The new joint venture between BPL and Sanyo will start with colour televisions and soon explore entry into other consumer electronics product areas in India.