3 Hong Kong, which commences the 3 Service today and will be the first operator in the world to deliver NEC c616 3G video mobile phones for the users to purchase and make service subscription, has now joined forces with Television Broadcasts Ltd (TVB) to be the first in Hong Kong to provide the latest and richest video-based TV entertainment content through 3G video mobile phones.

According to an official release, video clips of popular TV series highlights, variety shows, celebrities' interviews, local and international news will all be available to 3 customers via video mobile phones in a very user-friendly manner, allowing users to easily get the most entertaining information simply by two "clicks" only.

3 Hong Kong MD Agnes Nardi said, "TVB has produced a lot of well acclaimed TV programmes over the years. We are delighted about the co-operation with TVB to allow users to watch the most updated TV programme highlights in a very user-friendly manner by combining 3's video streaming technology with TVB's richest entertainment and news content. 3 video mobile phones is a medium for enjoying a host of TV entertainment on the go. We are confident that this new TV entertainment service on mobile will fast become part of users' everyday life."

Television Broadcasts Limited Television Broadcasting assistant general manager Shin-Keong Cheong said, "3HK's state-of-the-art video streaming technology has transformed the mobile phone from a communication tool to a revolutionary device for information and entertainment. 3 is unique for its user-friendliness, allowing users to instantly watch important news and amusing entertainment content anytime and anywhere. We welcome the advent of this new technology and will continue to work closely with 3 to develop even more exciting content."

TVB is the most popular TV channel and the largest producer of Chinese language television programming in Hong Kong and is also one of the entertainment and news content providers of 3. With 3 video mobile phone, subscribers can actually view the most magnificent mobile entertainment content which includes: Daily and weekly highlights and preview of TV series, highlights of major variety shows and interviews of celebrities, pop stars and idols let 3 subscribers keep tabs on the hottest issues in town.

According to the release, subscribers can also get the first hand and in-depth news reports from TVB Jade and TVB Pearl, which caters for the needs of both local users and expatriates in Hong Kong. Now with the 3 video phones, subscribers can keep abreast of the latest and most comprehensive world news anywhere, anytime.