Super Bowl XXXVIII took place on 1 February. The audience got the benefit of the live High Definition (HD) production that was broadcast in the US on CBS.

Accom announced that two of its products, the Abekas Dveous/MX Digital Video Effects (DVE) system and the Abekas 6000 DTV Video Production server were used during the broadcast from the Reliant Stadium in Houston. The company manufactures broadcast and professional video equipment. Dveous/MX, the new Universal Format DVE provides broadcast professionals with the capability of creating video effects in either SD or HD formats all from within the same unit. NEP Supershooters which provides remote television broadcast facilities for the sports and entertainment industries use the technology during the Super Bowl to create the main show's
digital effects.

Another similar service provider All Mobile Video (AMV) used an Abekas 6000 DTV Video Production Server. The Abekas 6000 was used to capture live feeds during the game and rapidly edit them to create the bumpers used for transitioning in and out of
commercials. AMV took advantage of Accom's latest enhanced Ethernet API protocol for interfacing the Abekas 6000 to the Editware Fastrack editing systems. This enhanced feature enables the operator to have all of the flexibility of a nonlinear edit system with none of the drawbacks.