Philips India a subsidiary of the Netherlands based Royal Philips Electronics is seeking to ride the cricket mania wave through its Cinema At Home (Cath) product.

An official release informs that the product is a complete entertainment package combining the experience of video and audio. The product includes a home entertainment cinemascope projector, a DVD amplifier, 5.1 surround sound speakers, subwoofer and screen. For a live cricket match Phillips claims that Cath delivers real life stadium image and sound assuring the viewer that nothing short of the live action taking place.

Through the Cath Phillips is seeking to deliver a lifestyle product concept for those with a hectic lifestyle and have limited time on their hands. The product's main feature is its ability to deliver the larger than life image picture quality. Unlike conventional screens the Cath viewers get larger than life (true 16:9) cinema scope images i.e. more than a 100? diagonal coupled with sound from state-of-the-art surround sound speakers which are not available with present televisions. It also features an amplifier system with 600 W RMS Dolby Digital, DTS sound, a 16:9 format screen image that compares to normal cinema hall viewing. In addition the Cath projector allows 6000 hours of lamplight - the highest available in the world, with the lowest sound level for a projector i.e. 27 db, again the lowest in the world.