Discreet, which comes out with solutions that are designed for
digital media creation, management and delivery, across all disciplines
from film and television to visual effects, colour grading and editing
has announced that its busines is growing.
The main growth is happening in Los Angeles due to the fact that
an increasing number of projects are being shot there. Entertainment
Industry Development Corp which tracks production activity in the
LA area, indicated that the number of television production days
in LA have grown by 23 per cent since 1997. Much of the production
work in LA is now for episodics, television commercials and music
videos as well as feature films.
One of its clients is Sony Pictures Imageworks. Sony Pictures Digitals
post-production facility recently purchased Discreets lustre
system for feature film colour grading. NBCs The Magic Room
which is the post-production facility that supports NBC movies,
specials and commercial spots, has added a second Discreet fire
system. This will complement its existing Discreet inferno system
and four Discreet flame visual effects systems.
CBS Digital which is the post-production facility for the Viacom
broadcaster has purchased a Discreet fire license for cutting and
conforming high-definition on-air promos.
CBS Digital is currently using Discreets fire system to conform
the independent film Blast, and is developing CBS main
image piece for the networks upfront presentation. This is
a two-minute piece that showcases the broadcasters programming to
Discreet added that its HD sales around the world mirror the growth
in HD business in Los Angeles. The release states that advertisers,
post-production facilities and institutions worldwide are adopting
Discreet HD editing and HD effects solutions in growing numbers.
Its smoke HD systems buyers include Europe's Ace AS, Video Efecto,
The Matchbox, Sylicone and Australia-based ZSpace.