The distribution of GSN programming across North America went exclusively to PowerVu in late March, confirms a press release.

"Improving GSN's ability to manage the operating costs while boosting the reliability and quality of our program delivery were two important benefits delivered by the Scientific-Atlanta digital solution," said GSN network operations vice president Ryan Tredinnick.

"The PowerVu equipment enables GSN to use our satellite bandwidth more efficiently to distribute our programming and the system's reputation for dependable performance, made this the best path for us to take in this important business venture," He further added.

GSN has deployed the the third generation PowerVu D9850(tm) program receiver. The latest version of the receiver offers expanded capabilities for accessing more powerful IP application capabilities, informs the press release.

"GSN's decision to move from analog to digital programming distribution is significant from both business and operational perspectives," said Scientific-Atlanta transmission network systems vice president market development Paul Kosac.

He added, "Their new digital feed enables them to reduce their transponder space requirements, while increasing the cost-efficiency of their operations".

GSN features 84 hours per week of interactive programming allowing its viewers to win prizes by playing along with GSN's televised games via gsn.com. The network is jointly owned by Sony Pictures Entertainment and Liberty Media Corporation.