TWI Interactive, the digital media and technology arm of TWI has announced that it is launching the world’s first turnkey solution for end-to-end digital production and delivery, at the International Broadcast Convention (IBC) from 12-16 September at the RAI Centre, Amsterdam.

An official release informs that the ICF Workgroup Edition offers both traditional broadcasters, new media providers and content rights holders with a cost effective solution. This captures, produces, manages and delivers content across numerous media platforms including television, interactive television, broadband and mobile, in near real-time.

Without the need for custom integration, organisations can achieve unprecedented time-to-market over any other vendor offering – launching services within days rather than months. Its total cost of ownership is significantly lower than a custom solution and includes all hardware, software, training and support.

The ICF Workgroup Edition benefits from being the world’s first solution to implement Windows Media Audio and Video 9 Series for desktop proxy logging and pre-editing – providing high-quality video with better compression efficiencies when compared to MPEG-1 and MPEG-4 solutions.

Providing an end-to-end digital production and delivery solution such as this is important to the broadcast industry’s ongoing drive to improve efficiencies. TWI Interactive’s ICF Workgroup Edition system using Windows Media 9 Series streamlines current content production processes and provides high-quality video proxy logging and editing for delivery to TV, PC and mobile devices, the release states.

Clients already benefiting from ICF Workgroup Edition include global sporting rights holders, The Open Championship and Wimbledon and mobile/broadband content provider, Mobix. The highlights of the solution include the Ingest and Playout (ICF Video Server based on Matrox Digisuite with real time Windows Media 9 Series Proxy generation), desktop proxy logging and pre-editing, real-time craft editing digital syndication (Delivery and trans-coding of video and meta-data). It also offers integrated media and rights asset management as well as workflow management.