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Avid bags $6.7 million deal with NBC
 
Indiantelevision.com Team
(29 September 2003 6:00 pm)
 

Avid Technology has announced multiple agreements with US broadcaster NBC, worth $6.7 million. The company will replace several of the network’s tape-based news production systems with its end-to-end digital newsroom environments.

An official release informs that NBC will begin the deployment of Avid’s broadcast solutions across several of its flagship news businesses. These include NBC News headquarters in New York, MSNBC news operations center in New Jersey, and NBC’s Washington bureau. The deal makes Avid one of NBC’s premier providers of news production solutions.

As part of the deal, NBC will purchase a comprehensive mix of Avid solutions, including Avid Unity for News, Avid NewsCutter, Avid iNEWS, Avid Media Browse, Avid Nearchive and Xdeck systems. The capabilities offered by these systems – such as high-resolution clip-browsing from anywhere in the newsroom, and program editing during the ingest process – will allow NBC to dramatically improve its production workflow and capacity, enabling journalists to handle breaking news stories with greater speed, simplicity, and accuracy the release informs.

 
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