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Avid Technology has announced multiple agreements with US broadcaster
NBC, worth $6.7 million. The company will replace several of the
network’s tape-based news production systems with its end-to-end
digital newsroom environments.
An official release informs that NBC will begin the deployment
of Avid’s broadcast solutions across several of its flagship news
businesses. These include NBC News headquarters in New York, MSNBC
news operations center in New Jersey, and NBC’s Washington bureau.
The deal makes Avid one of NBC’s premier providers of news production
solutions.
As part of the deal, NBC will purchase a comprehensive mix of Avid
solutions, including Avid Unity for News, Avid NewsCutter, Avid
iNEWS, Avid Media Browse, Avid Nearchive and Xdeck systems. The
capabilities offered by these systems – such as high-resolution
clip-browsing from anywhere in the newsroom, and program editing
during the ingest process – will allow NBC to dramatically improve
its production workflow and capacity, enabling journalists to handle
breaking news stories with greater speed, simplicity, and accuracy
the release informs.
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