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Pinnacle Systems has announced that MTV Europe will deploy the
Liquid blue, chrome and Liquid Edition (formerly Liquid purple)
editing tools within their new, shared workflow operations.
The purchase is part of an extensive programme by MTV Europe to
build a fully networked broadcast environment for their MTV, TMF
and Nickelodeon TV channel groups within the region.
The site in Bussum, North Holland, has been equipped with a storage
area network (SAN) that offers greater reliability and advanced
shared media capabilities, says an official release. The Pinnacle
Liquid editors will be fully integrated into the SAN, giving MTV
both the advantages of networked media and one of the most comprehensive
broadcast editing solution mixes available to programmers today.
The release adds that the fusion of the Pinnacle solution with
the SAN allows material to be accessed across MTV Europe's broadcast
workflow, from ingest, to editing, to playout. Liquid's network
aware file management features offer a seamless integration process,
delivering greater efficiency and operational flexibility.
Liquid blue, Pinnacle's flagship networked craft editor for broadcast
professionals, offers full end-to-end native digital production
in multiple formats. The MTV Europe purchase also includes Liquid
chrome for post-production functionality, and Liquid Edition for
the company's DV editing needs. The Pinnacle Liquid editing application
was designed with image quality and workflow efficiency at its core,
and features a unified workspace for multi-layer editing, effects,
and compositing.
The release adds that complex, the open platform at the core of
the Liquid family makes deploying wide ranging infrastructure changes
significantly less daunting by simplifying the integration process
and providing for superior interoperability.
The key goal behind the MTV Europe strategy was to create a tapeless
work environment in which time and labour-intensive file transfers
are consigned to the history books. The advantages of such IT networking
is expected to be felt across the workflow in myriad daily processes,
from the ingest of source material to the SAN using Liquid blue
through carrying out advanced 3D DVE post production with Liquid
chrome the release informs.
Pinnacle Systems provides broadcasters and consumers with cutting-edge
digital media creation, storage, and play-back solutions for use
at home, at work and on the air.
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