News Corp's NDS has announced a new win for its broadband Synamedia system. Cyprus Telecommunications Authority (CYTA) has named NDS as a key technology supplier for content protection technology.

An official release informs that CYTA's aim is to become the first digital TV operator in Cyprus to supply a secure broadcast and video on demand service through existing copper lines using DSL technology.

The win is the first example of the cooperation between NDS and Alcatel. NDS and Alcatel, the world leader in broadband networking also announced an agreement to promote and integrate NDS's secure broadband architecture, Synamedia with Alcatel's Open Media Suite solution for broadband entertainment and communication.

CYTA has expressed confidence that this service will offer a completely new experience to the viewer due to interactivity and has a lot of potential for building a number of innovative and appealing services.

The company selected NDS because of their unprecedented record of protecting content revenues for digital content delivery platforms and due to the interoperability with the already selected Alcatel Open Media Suite solution. CYTA views content security as a critical factor for a high value content provider and a crucial aspect to be able to secure high value content from Studios.

The release adds that CYTA is one of the first of a growing number of telecommunication companies that wants to provide a secure broadband IP entertainment service.

NDS believes that this first cooperation between it and Alcatel is a great example of market leading companies from the digital TV market and the telecommunications market working together to deliver a total broadband IP entertainment solution; and that this will accelerate broadband IP deployment.