Scientific-Atlanta (SA) has announced an aggressive business initiative to increase its focus on delivering commercial services solutions to provide cable operators with new service opportunities. This will maximize the revenue potential of the cable ops' transport networks.

Paul Connolly has assumed a new role as vice president and general manager of emerging businesses at the company. He is responsible for the new commercial services organisation.

Providing data, voice and video services to businesses delivers the best new opportunity for profitable growth for cable operators today. According to SA, it's research shows that 80 per cent of the business datacom market can be adequately served by traditional dial-up, ISDN, DSL or cable modem service. However, that market represents only about 20 per cent of the dollars spent on business data connectivity.

The real growth potential is with the high-speed data (HSD) market that generates 80 per cent of the revenue opportunity. These high-speed data services include Virtual Private Network (VPN), Ethernet Private LAN (EPL) and Transparent LAN Service (TLS).

An official release informs that SA has the products, systems and know-hows - and now the organisation to give cable operators a chance to offer a wide range of voice and data connectivity services on their cable networks.

SA supplies digital content distribution systems, transmission networks for broadband access to the home, digital interactive set-tops and subscriber systems designed for video, high-speed Internet and voice-over IP networks, and worldwide customer service and support, the release says.