Sony has announced another innovation in home entertainment - the WEGA Theatre. WEGA Theatre brings together the best in Visual and Sound technology from Sony to create a personal theatre experience. The uniqueness of the WEGA Theatre is that only Sony can provide this experience due to its worldwide leadership in video and audio products.

In India, Sony has launched nine WEGA Theatre packages to meet everyone’s desires, budgets and living rooms taking customisation in audio visual entertainment to the next level. It comprises the most comprehensive range of Projection Televisions, Flat screen TV’s, DVD and VCD players and audio equipment that can simulate cinema sound. Each combination has been put together to fit lifestyles as well as they fit living rooms. Those who cannot find exactly what they need amongst these combinations can make their own.

Every combination brings home next generation Sony Technology too; Digital Cinema Sound, Cinema Studio EX mode and virtual 3-D technologies recreate the acoustic environment of a Hollywood movie theatre. Only this precise sound field simulation decodes formats like Dolby Digital, Dolby Pro-Logic and Digital Theatre Sound (DTS) just like a hi-tech theatre.

Sony's S-Master Full Digital Amplifier sends digital signals directly to the speakers for superior sound, depth, and a real soundstage feel. DRC-MF (Digital Reality Creation) doubles the picture's vertical and horizontal resolution to four times more density and amazing detail as compared to ordinary televisions.

For pictures that measure up to the sound ambiance, there's more. Progressive scanning in Sony DVD players and televisions reproduces flicker free, noise free, smooth, fluid images.

The WEGA Theatre launch is being promoted by a print ad campaign. This features different packages with matching lifestyle cues and specially designed Point Of Purchases to build awareness regarding this new concept. Sony has also set up special Demo facilities at select Sony outlets in select cities in India for demonstrating the product features to the consumers.