NEW YORK: Nielsen//NetRatings which claims to be the global standard for Internet audience measurement and analysis has launched Internet Pocketpiece. Complementing Nielsen//NetRatings' industry-leading services, Internet Pocketpiece is the first syndicated online measurement product providing audience data and analysis across dayparts. About and PRIMEDIA have signed on as a charter client and were instrumental in developing the product.

Designed for the media community, the Internet Pocketpiece provides a top-line view of the monthly traffic for the top 250 ad-supported Web sites as measured by Nielsen//NetRatings. This unique deliverable removes all non ad-supported sites from the data to specifically target the Web sites important to the competitive analysis regularly conducted by the media community. This tool will be focused on measuring dayparts for Web sites across various metrics including unique visitors, active reach, the per cent of time spent, as well as key demographic breakdowns.

The Nielsen//NetRatings Internet Pocketpiece can be tailored to fit specific needs, allowing clients various customised product options, including:

-- Ability to see daypart data on Web Sites outside of the top 250 ad-supported sites

-- Provides options for clients to create custom groupings of their content as well as competitors' content, for in-depth competitive analysis

An official release informs that the Internet Pocketpiece takes a page from the Nielsen Media Research play book and provides the online media community with a tool similar to the TV Pocketpiece, which advertisers rely on to make critical ad buying and selling decisions . Internet Pocketpiece gives media planners a clear picture of the unique nature of online dayparts and allows them to make cross media comparisons for more effective media buys.

The Pocketpiece provides buyers and sellers with better audience data that makes online media more easily comparable to other measured media the release states..