To encourage the development of broadband interactive applications, Scientific-Atlanta has chosen to expand its relationship with itaas through the istart Application Developer Programme. The enhanced development programme is designed to provide an entry point for application developers who need set-top client development tools and support. Full access to the Scientific-Atlanta digital network is provided by the company's CreativEdge Developer Programme.

Application developers who sign on to the itaas istart Developer Program are provided access to a comprehensive software developer kit that includes the PowerTV operating system, Scientific-Atlanta's resident application (SARA) and an Explorer set-top, along with technical support and documentation.

itaas claims to be the premier provider of iTV services in the digital cable TV industry, serving MSOs, equipment manufacturers, application developers, OS/middleware providers, and content developers. itaas' end-to-end expertise with digital networks, from set-top clients to headend servers, help customers deploy innovative services, on accelerated schedules. itaas offers the flexibility of a comprehensive portfolio of services, including: application architecture and design, development, testing, integration, implementation and support. Leading broadband companies depend on itaas for first-to-market advantage.