Intraspect Software a leading provider of collaboration solutions that power key business processes for account management, deal flow management and project management has announced that Nielsen Media Research, the leading provider of television audience measurement and related services worldwide, has realised notable return on investment since implementing Intraspect's project delivery solution.

Using Intraspect, Nielsen Media Research has developed NLighten, a collaboration solution that has improved employee productivity and enabled teams to complete projects faster through the capture of critical knowledge and best practices. Before implementing Intraspect Nielsen's teams were overloaded with time intensive projects and cumbersome training processes. These operational challenges led the research organisation to evaluate technologies that would help improve productivity and drive cost efficiencies.

Nielsen Media Research initially implemented NLighten in their custom analysis department, which conducts custom research projects for the media industry, to increase knowledge transfer within the group and improve communication and coordination between analysts. Additionally, this group leveraged Intraspect to reduce the time senior staff spent training new employees on processes, content and customer service. Based on the initial success of NLighten, the deployment has now been expanded to include users among different departments across the organisation including national production, product development and client support services.

Nielsen needed a solution that would centralize information and enable the teams to complete projects more effectively by capturing and reusing relevant data, retaining knowledge typically lost through attrition and reducing the time and cost to train new staff. Intraspect was the only solution we found that could deliver all the elements required in one offering.

The Intraspect solution creates a centralised knowledge resource that includes previous projects, client deliverables, team correspondence and industry expertise to enable key practices to be easily reused by others within the organisation. Companies that deploy Intraspect are able to complete critical projects faster by improving collaboration among team members, increasing information sharing within the organization and reducing the time required to bring new employees up to speed. According to Nielsen Media Research, within the first six months of their deployment, they were able to compress the average time a new employee needed to achieve proficiency in their job, measured by delivery of the first analyst report to a client, from 43 days to 12 days - a savings of 73 per cent.