Pixelworks, a leading provider of system-on-a-chip ICs for the advanced display market has announced that LG Electronics, one of the leading LCD television manufacturers in the world, has selected Pixelworks ImageProcessor technology to drive LG's new 17-inch widescreen LCD television products.

The LG WXGA-resolution Flatron LCD television, using the new PW181 ImageProcessor IC, marks the worldwide debut of Pixelworks' new suite of Digital TV features that set a new standard for how consumers experience their TVs with Intelligent Windowing and an enhanced graphical user interface. With Pixelworks ImageProcessor Architecture, the RZ-17LZ10 widescreen LCD TV delivers outstanding images from standard television, HDTV and computer sources on a high-performance LG.Philips LCD screen.

LG implemented Pixelworks Intelligent Windowing in the RZ-17LZ10 that pushes content management on televisions to a new level with many options for configuring the on-screen content, including picture-in-picture (PIP), split screen, and picture-on-picture (POP) enabling multiple sources and channels to be displayed simultaneously. Taking it one step further, Pixelworks Intelligent Windowing technology uses advanced scaling to allow users to resize and relocate windows to suit their viewing preference. LG also worked with Pixelworks to design an attractive and intuitive user interface that helps consumers smoothly operate their televisions.

LG Electronics recently announced its commitment to the digital TV business with a $1.35 billion investment in research and development and marketing with the goal of becoming the world's largest maker of digital TVs by 2005. According to DisplaySearch, the worldwide LCD television market is expected to grow rapidly over the next 18 months from approximately 480,000 units in the fourth quarter of 2002 to more than two million units in the third quarter of 2004.