Scientific-Atlanta has announced the availability of its integrated dual tuner high-definition digital video recorder set-top solution. The new Explorer 8000HD High Definition Digital Video Recorder (DVR) will deliver two highly compelling video services – the control and convenience of a Digital Video Recorder and High Definition Television (HDTV) video with digital surround sound.

An official release informs that Time Warner Cable is initiating the deployment of HD/DVR set tops in its Green Bay Division, which serves over 150,000 customers in northeast Wisconsin. Time Warner Cable has stated that the combination of HD’s incredible video and audio and the ability to watch television on your own time creates a fantastic entertainment experience for the customers. The payback on its investment in digital, high definition and DVR capabilities comes in two ways – highly satisfied customers and new avenues for revenue and growth.

Scientific Atlanta has stated that its Explorer 8000HD high definition digital video recorder product offers an opportunity for cable ops to aggressively go after and win back satellite’s best subscribers. The combination of the fourth-generation HDTV technology and dual tuner HD-DVR capability, along with the availability of HD-VOD entertainment content in the future, will create an outstanding and unsurpassed entertainment experience for cable subscribers.

The release adds that the 8000HD represents the next step in the progression of the proven Scientific-Atlanta DVR platform. Scientific-Atlanta claims to have shipped over 500,000 Explorer 8000 DVR set-tops to date. With the addition of HD capability, cable operators can take advantage of this leading edge set-top technology to further enhance their video offering, increase subscriber satisfaction, and enable new revenue streams.

With cable TV’s large number of HD programming channels, the combination of DVR and HD holds great potential as a valuable marketing tool for cable operators as they compete with DBS for customers. And, with the growth and revenue potential that HD video on demand (VOD) service provides cable ops can extend the benefits of their investment in the Explorer 8000HD.