Scientific-Atlanta has announced it has further expanded its relationship with Itaas and the istart application developer programme to enhance the content developers’ ability to deliver on-demand news and information solutions for cable operators using the InView platform.

Cable ops can use the InView application to deliver a new information-on-demand service, which offers fast access to valuable Web-based information for consumers.

Itaas claims to be the premier provider of iTV services in the US digital cable TV industry. The company serves MSOs, equipment manufacturers, application developers, OS/middleware providers, and content developers. Itaas’ end-to-end expertise with digital networks, from set-top clients to headend servers.

An official release informs that application and content developers who are interested in providing content to current or future InView users can sign on to the Itaas istart developer programme at www.itaas.com. When they join, they will receive a content developer kit with the tools needed to develop walled garden applications.

Itaas has stated that since the InView solution delivers on-demand, ‘instant’ news and information to cable customers, it’s only fitting that Scientific-Atlanta be able to provide InView content developers with rapid access to the tools they need. Once again, developers who need to provide applications that run reliably on Scientific-Atlanta’s end-to-end network can rely on the company to provide the support, service and tools they need.