Royal Philips Electronics and SRS Labs have announced a license agreement to integrate SRS Labs' audio technologies into Philips' semiconductors solutions for the worldwide television market. Under the terms of the agreement, SRS Labs' TruSurround and its
flagship SRS 3D audio are now available for license by original equipment manufacturers (OEMs). Philips will start shipping SRS Labs' technology with its UOCIII (Ultimate One Chip Third Generation) series television ICs this month.

Philips claims to be the market leader in one-chip TV products, producing approximately one million units per week. SRS Labs develops audio technologies for the worldwide TV market. Under this license agreement, Philips' semiconductor customers will have access to SRS Labs' technologies.

The new UOCIII Ultimate One Chip featuring SRS Labs'
technologies is a versatile universal signal processor for low-and-mid-range TV applications. An official release informs that this new solution permits the entire signal processing for a single scan stereo TV to be completed in just one device, from the tuner to the picture tube. The UOCIII operates in any country in the world and offers a global solution for TruSurround and SRS 3D for TV set manufacturers.

Philips has stated that SRS Labs' audio technology offers everything its customers need to create sound emerging from the screen that can be experienced in the entire living room. Philips says that it is committed to providing customers with appealing features based on proven one-chip solutions. This enables it to launch new products with these features. The incorporation of SRS Labs' audio technology is yet another step to bring sophisticated audio experience via affordable TV sets to a large audience, while offering the customers a competitive edge.

SRS Labs' namesake technology Sound Retrieval System (SRS) is a 3D audio enhancement technologies. Due to the width of some of the small television sets, the speakers may have very little separation. SRS widens the sound field and makes it appear as though the speakers are further apart. The company's patented TruSurround is a powerful audio technology that provides listeners with the unprecedented realistic effect of multichannel surround sound through a single pair of stereo speakers.

With the increasing popularity of DVD players and the growing library of surround sound television programming, more and more content is delivered in surround sound, but the majority of households in the world do not have a multi-speaker home theater playback system.

With TruSurround, television viewers have the ability to enjoy a powerful surround sound type experience from either the internal television speakers or a two-speaker stereo playback system, states the release.