The Digital Media business unit of Trident Microsystems has announced that Samsung Electronics - a leader in semiconductors, consumer electronics industry and digital convergence technology - adopted Trident's PanelTV3DPRO video processor technology in Samsung's new high volume 15" LCD TV product (Model LTN1535). Trident claims to be a world-wide leader in developing cutting-edge digital TV technology for the consumer digital video marketplace.

An official release informs that the high integration level of Trident's PanelTV 3DPRO technology enables the new Samsung 15" LCDTV models to meet the right cost-performance target essential for the success of Samsung's high-volume, mainstream LCDTV programme. With PanelTV technology, Samsung has stated that its new 15" LCDTV models has achieved the objective of bringing the highest quality video images with the lowest price point for the consumer.

A Trident release states that the name of the game to winning the emerging LCDTV market is to provide the best video quality at lowest cost. Trident expects this factor to play strongly toward its favour as its DPTV/PanelTV product family has continuously offered the best video quality with the highest level of integration above the competitors.

Trident's PanelTV 3DPRO technology features an advanced third-generation 3D digital comb video decoder for NTSC, PAL, and SECAM formats, motion adaptive de-interlacer, film mode detection, picture mode processing, frame rate conversion and image enhancing technology.

Based on Trident's patented proprietary unified memory architecture, PanelTV 3DPRO digital comb video decoder requires no extra frame buffers for performing 3D digital comb filtering. With film-mode recovery the product correctly detects the frame rates of incoming video sources and then dynamically restores the video source to the original film mode sequences in play back.