Visionik, an NDS company, has launched
MTV's first interactive game; Mugshot Mania. The game brings more
interactive fun to MTV by enticing viewers to explore celebrities
backstage at concerts through an action filled platform game.
 Free
to play, the game, consisting of 25 levels, brings the experience
of being at a music concert through gameplay involving taking pictures,
escaping bouncers and trying to sneak backstage. This is the first
of a package of games being delivered to MTV by Visionik.
By introducing interactive games, MTV expects to enhance viewer loyalty
and increase viewing figures, says an official release. The interactive
games are accessible to viewers by pressing the red button on the
remote control when watching any MTV channel. The viewer is then taken
to the MTV Core service menu. By selecting "play", the viewer enters
the interactive TV games zone where all games can be enjoyed free
of charge. A new version of the MTV 24/7 interactive service developed
by NDS, which allows applications to be plugged and played, is being
launched at the same time as Mugshot Mania.
 Mugshot
Mania is the first MTV flavored iTV game to be launched in the world
and will be followed by additional games in the near future. In the
game, the player is an unauthorized fan that sneaks backstage to take
pictures of celebrities to be kept in the player's photo book. The
pictures are taken with a mobile phone, which has double functionalities:
it opens the door to the celebrities lounge and takes pictures, which
triggers the alarm and as the player heads for the exit, the mobile
phone is used to stun opponents allowing for more time to escape.
Mugshot Mania features 25 levels of action. |
