Time Warner Cable and NDS Group have announced a joint venture to
bring SportsView, the cable providerís new interactive sports application,
to subscribers in Hawaii.
the advent of the college football season, the two companies are
bringing a new Ďangleí to the spectator experience by providing
Hawaii Oceanic Time Warner digital cable subscribers with the opportunity
to view six new camera angles at televised local sports games. NDS
has adapted its expertise in creating sophisticated interactive
sports applications for broadcasters worldwide to develop SportsView
for Oceanic Time Warner.
sports viewers want to watch the University of Hawaii football game
at the 50-yard line or glance at the game from the end zone, all
it takes is a press on the remote control. Hawaii viewers are the
first from across the nation to receive a sneak peek at this exclusive
digital interactive television technology created by NDS for Oceanic
Time Warner Cable.
their remote controls, NDSí interactive television application enables
Oceanic Time Warner viewers to interact with live University of
Hawaii football games for the very first time. NDSí technology also
allows them to pull up statistics and facts about each of the players
as well as listen to live game radio-station and stadium audio feeds.
SportsView now joins several other interactive sports applications
NDS has developed for broadcasters worldwide, including BSkyB in
the UK and DIRECTV Latin America.