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The
National Broadcasting Company (NBC) is deploying a Marconi
broadband network for their centralcasting project.
The aim is to deliver 'On-Air' video content from regional
distribution hubs to NBC owned and operated (O&O) television
stations throughout the US. This new backbone network provides
NBC with mission- critical and well-proven video transport
for its centralcasting strategy, known as the 'Hub Project'.
Marconi claims it has research and development facilities
in 19 countries, manufacturing operations in 16 countries,
and serves customers in over 100 countries. Marconi claims
to deliver innovative solutions that transform communications
networks.
To gain efficiencies and productivity in their TV Stations
Group, NBC developed the 'Hub Project', which consolidates
the Master Controls of their 14 owned and operated stations
throughout the US into several regional broadcast centers.
Marconi's Digital Centralcasting Solution was customised
to provide multiple channels of bi-directional, high bit-rate,
broadcast-grade compressed video transport and Internet
Protocol (IP) over Ethernet data services between NBC's
regional broadcast centers and the O&O stations.
Marconi's Digital Centralcasting Solution includes the award-winning
multiservice ASX(TM)-1000 and ASX-200BX broadband switches.
The ASX-1000, with 2.5 to 10 Gbps non-blocking switching
capacity and up to 128 ports in modular sections provide
customers with maximum flexibility and investment protection,
growing as their network requirements grow. The ASX-200
BX provides 2.5 Gbps switching capacity and up to 32 ports
of various networking interfaces. Both the ASX-1000 and
ASX 200BX operate using Marconi's Forethought(TM) software,
delivering significant traffic-management, traffic-engineering
and monitoring benefits for mission-critical broadband networks.
For NBC, Marconi fitted both the ASX-1000 and ASX-200BX
with DS3E and ETH-TXB Network Modules, allowing NBC to deliver
multiple real-time, broadcast-quality video feeds - as well
as IP connectivity for station automation processes.
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