Wink Communications has announced that its Enhanced Broadcasting technology is the interactive platform chosen by several advertisers for the 2002 Winter Olympics.

By clicking a button on their remote control during an enhanced program or advertisement, viewers can access program-related information (such as weather, sports updates, trivia and play-along games) request product samples, coupons, and other free offers from advertisers or make purchases instantly.

Several advertisers, including AT&T Consumer, TD Waterhouse selected Wink's technology, an official release states. In this way they added an interactive component to their NBC Olympic television advertising campaigns.

Adding an interactive element enables AT&T to further leverage their current media buy and establish a direct connection with potential customers - extending an offer for their service to a whole new level. TD Waterhouse is using Wink-enabled ads for lead generation and new customer acquisition.

This addition of interactivity to NBC's Olympic advertising is a real milestone for advertisers enabling them to reinforce their branding and customer relationship management initiatives to millions of households, the release claims.

Wink claims to currently provide interactivity to 32 Networks and over 50 National Advertisers, enhancing shows, programs and ads daily. The company's end-to-end system enables advertisers and programmers to process t-commerce transactions while offering viewers instant interactive entertainment and information retrieval.

Wink's technology also collects, analyses and routes viewer behavior and response data to give advertisers and broadcasters a tool to collect consumer & viewer research and to evaluate the success and value of their television campaigns.

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